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New York, NY – April 19th – Dr. Ava Shamban, Board Certified Celebrity Dermatologist hosted an intimate dinner at The Fulton last night to celebrate her upcoming launch of Althaea Skin, available May 1, 2024.

Surrounded by her staff and likeminded beauty veterans she unveiled her upcoming collection and presentation on Althaea Skin. The collection, driven by groundbreaking research on the skin’s clock genes, will offer a diverse range of products meticulously designed to synchronize with the skin’s circadian rhythm, providing precisely what it needs, precisely when it needs it.

As the Greek word “ALTHAEA” implies, this brand is a true healer, offering an innovative approach to beauty and wellness that seamlessly integrates into your daily life. A true scientific breakthrough, Althaea Skin is comprised of two proprietary complexes: Solar Synq Technology: a combination of unique ingredients that support the Clock Genes daytime function of defense against environmental aggressors optimally using antioxidants to protect skin. Lunar Synq Technology is a proprietary complex that restores the skin’s ability to best perform the nighttime tasks of repair and renewal.

The collection includes the hero product, CARA ($325.00): which was developed to maximize the skin’s rejuvenation and wellness. CARA uses multiple energies to promote healthy collagen and balance skin functioning resulting in a smoother, firmer and more youthful appearance. Clarify, Activate, Restore and Amplify works to targeted treatments utilizing LED (Blue and Red) Light therapy, Radio Frequency energy and Electro Muscular Stimulation working together to reduce the appearance of fine lines and wrinkles, soothe breakout-prone skin and visibly plump facial contours. The Starter kit includes CARA and Althaea Skin’s refillable Activation Mask, a clear gel that enhances the performance of the CARA tool’s protocol.

The collection also includes Day Serum ($180.00), a fast-absorbing antioxidant-rich powerhouse formulated to defend the skin from environmental aggressors during the daylight hours. The Day Serum supports brightening and collagen-building activity with a potent combination of Meadowfoam Seed Oil, Hyaluronic Acid, two forms of Vitamin C, and Vitamin E, all in harmony with the Solar Synq Technology. Night Serum ($180.00) is an anti-aging and reparative treatment that combines Meadowfoam Seed Oil with skin-barrier loving Squalane and Urea. Peptides are maximized in tandem with the Lunar Synq Technology, improving nighttime tasks of repair and nourishment. Lastly, Awake Eye Gel ($105.00) is a refreshing three-in-one eye treatment intended for use in the morning. The Awake Eye Gel tackles puffiness, darkness, and fine lines in the eye area with potent firming peptides, hydrating Hyaluronic acid, soothing Squalene and proprietary Solar Synq Technology.

Althaea Skin launches on Thursday, May 1st, exclusively at althaeaskin.com.