Premium Australian beverage brand, CAPI, is thrilled to announce the unveiling of its revamped website, marking a significant milestone in its commitment to providing exceptional user experience and accessibility for consumers and wholesalers alike. Working in collaboration with renowned graphic designer, Thomas Williams and leading Australian web developer Zann St Pierre, the new website features a range of enhancements aimed at streamlining navigation, improving accessibility to product information, and empowering users to effortlessly locate CAPI products at their preferred retailers.
“The collaboration with Thomas Williams and Zann St Pierre has been instrumental in realising our vision for a digital experience that exceeds expectations,” says CAPI’s Marketing Manager, Lucy Deitz. “Their expertise and dedication have enabled us to not only enhance the functionality and aesthetics of our website but also future-proof our online presence as we continue to expand and innovate.”
Central to the website’s redesign is the introduction of a dynamic stockist page, allowing users to seamlessly filter by product preferences and locate nearby stores stocking their preferred CAPI drinks. By integrating this feature, CAPI ensures that customers can easily access their favourite products with unparalleled convenience.
Recognising the importance of providing comprehensive product information and support, CAPI has incorporated an intuitive FAQs section tailored to each product, alongside a centralised FAQs and contact enquiries page. This strategic organisation allows users to swiftly locate relevant information or submit inquiries via an optimised enquiry form, categorised by specific areas of interest.
Another crucial element of the redesign, was to create visually engaging and content-rich product pages, allowing users to learn more about how to use the products. A sub- navigation feature activates as users scroll down the page, facilitating easy access to desired information with just one click, and enriching the browsing experience.
The launch of the new website underscores CAPI’s commitment to innovation, user experience and accessibility. To explore the enhanced features and discover CAPI’s premium drinks range, visit www.capi.com.au today.
