With the ambition to serve up an elevated coffee experience of simplicity with substance, NOC Coffee Co. was founded on the slopes of Graham Street, Soho. Known for serving up a curation of coffee and brunch items in its beautiful, minimalist spaces. Today, with 11 branches across Hong Kong, Kowloon, and the New Territories, NOC is setting its sights on expanding into the vibrant business districts of Hong Kong Island to elevate the coffee experience, going beyond a simple brew.
NOC’s newest branch finds its home at the intersection of Queen’s Road East and Tai Yuen Street in Wan Chai—a bustling commercial district that provides solace for busy office workers. Step inside and be greeted by a bright and minimalist space adorned with shades of white, grey, and warm wood tones. A touch of greenery adds a calming element, transforming this urban setting into a serene oasis.
The centrepiece, a Pieris Japonica, along with beryl green sofas, and crystal-clear glass dining tables evoke a sense of nature. Adjacent to the flowing, curvilinear lines of the L-shaped coffee bar, you will discover high tables and cozy dining areas thoughtfully designed to cater to various needs. The silver oak coffee product display shelves near the entrance enhance the retail experience, providing customers with convenience and clarity.
New Store Exclusive: Very Berry Matcha Latte And Scrumptious Light Meals
Very Berry Matcha Latte $50
Indulge in the exclusive ‘Very Berry Matcha Latte’ (HK$50), a limited edition beverage that perfectly captures the essence of ‘green’ and ‘nature.’ This delightful concoction blends natural strawberry puree and velvety oat milk, combined with Marukyu Koyamaen matcha from Kyoto to create a creamy foam. Dried raspberry bits grace the rim, adding a final flourish. Beyond its instagrammable pink and green hues, this drink offers a multi-layered sensory experience: smooth textures, rich flavours, and a delightful hint of fruity sweetness, all in a single sip.
To cater to the fast-paced lifestyles of nearby office workers, NOC Queen’s Road East branch offers an array of healthy light meals:
Dark Rye Toast $32
Roasted Pumpkin Veggie Wrap $58
Pan-fried Chicken Wrap $68
Raspberry Yogurt Parfait $42
Limited Time Offer: Buy One Get One Free Beverage
To celebrate the grand opening of NOC Queen’s Road East, we are delighted to present a limited-time Buy One Get One Free offer on selected beverages. Simply become a member of the ‘Not Only Coffee’ Rewards Programme, and you will receive a complimentary beverage coupon*.
*Terms and conditions apply. Please refer to the ‘Not Only Coffee’ Rewards Programme member centre for details.
NOC Coffee Co. NOC Queen’s Road East
Address：Shop G3-G4, G/F Dah Sing Financial Centre, 248 Queen’s Road East, Wan Chai, Hong Kong
Phone：2865 1066
Opening Hour：Monday – Friday (8am – 5pm) ; Saturday, Sunday and Public Holiday (9am – 6pm)
About NOC Coffee Co.
With an ambition to serve up an elevated coffee experience of simplicity with substance, NOC Coffee Co. was founded on the slopes of Graham Street, Soho in 2015. Well known for serving up a curation of coffee and brunch items in its beautiful, minimalist spaces, NOC was named as one of the ‘World’s Top Coffee Shops for Design Lovers’ by Wallpaper* Magazine in 2018, as well as one of the ‘Best Coffee Shops in the World’ by Big Seven Travel for two consecutive years.
For more information about NOC, visit http://www.noccoffeeco.com/ or @noccoffeeco via Instagram.
