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In an ambitious move to elevate Thailand to the pinnacle of global tourism by 2025, Prime Minister and Finance Minister, His Excellency Mr. Srettha Thavisin, has unveiled a comprehensive blueprint that promises to transform the nation into an unparalleled tourism hub. This strategic plan, grounded in innovation and inclusivity, was meticulously outlined in the Prime Minister’s vision, aptly named “Ignite Tourism Thailand.” The essence of this initiative is not just to attract visitors but to immerse them in the depths of Thailand’s cultural vibrancy, natural beauty, and unparalleled hospitality.

The foundation of this visionary endeavour was laid down at the “Ignite Thailand’s Tourism Workshop” in Bangkok, attended by luminaries from both the public and private sectors. Here, the roadmap comprising five cornerstone strategies was unveiled, setting a clear trajectory towards achieving a target of 3.5 trillion Baht in tourism revenue for the year, with aspirations for significant growth in the ensuing years.

Explore the Vision of PM Srettha Thavisin.

Elevating the Tourist Experience: At the heart of these strategies lies the commitment to elevate the tourist experience, a multifaceted approach that includes enhancing airport efficiency, raising hotel standards, and ensuring safety through measures such as the ‘Tourism for All’ initiative and the one-stop Tourist Police Hotline 1155. Furthermore, the government pledges to enhance travel facilitation through visa-free entries for more countries and to ensure public spaces, including restrooms, are maintained to the highest standards of hygiene and accessibility.

Promoting Unique Activities: The essence of Thailand’s allure is captured in the five must-do activities: Must Beat (Muay Thai), Must Eat (Thai food), Must Seek (Thai culture), Must Buy (Thai fabric), and Must See (Thai shows). These activities are not just tourist attractions; they are invitations to delve into the heart of Thai heritage, offering a taste, a spectacle, a challenge, and a story.

Developing Travel Linkages: A strategic emphasis on travel linkage aims to distribute the benefits of tourism more evenly across the nation. By promoting routes that connect major cities with hidden gems, the initiative seeks to unveil the diverse tapestry of Thailand’s cultural and natural landscapes, from the Lanna Culture in the north to the wonders of the deep south.

Ignite Tourism – Tourism and Sports Minister, Ms. Sudawan Wangsuphakijkosol.

Establishing a Hub of ASEAN: The vision extends beyond Thailand’s borders, and we aspire to enhance ASEAN’s cohesion as a dynamic travel destination. The introduction of the ASEAN Pass, in partnership with airlines, and initiatives to facilitate cross-border transactions underscore Thailand’s role in fostering regional connectivity and unity.

Becoming a World-Class Event Hub: Thailand aims to capture the global spotlight by becoming a nucleus for major festivals, concerts, and sporting events. The anticipation of hosting events like Summer Sonic Bangkok 2024 and the Volleyball World Championship illustrates the nation’s readiness to be a stage for the world.

These strategies are not mere proposals but are already setting the stage for a transformative era in Thai tourism, as evidenced by the 42 percent increase in visitor arrivals in the first quarter of 2024 compared to the previous year. Tourism and Sports Minister Ms Sudawan Wangsuphakijkosol encapsulates the sentiment, stating, “These strategies are the blueprint for igniting Thailand to a tourism hub status, attracting tourists to spend more time and budget, thereby consolidating Thailand’s position as the premier tourist destination.”

The world watches anxiously as Thailand embarks on this strategic odyssey to ignite its tourism sector. With a clear vision, robust strategies, and a unified commitment from the government and the private sector, Thailand is poised to redefine the global tourism landscape, promising an era of prosperity and cultural celebration that will resonate globally.