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With the travel industry’s eyes on the future, the Pacific Asia Travel Association (PATA) has officially opened submissions for its prestigious PATA Face of the Future Award 2024. As the deadline of May 31, 2024, approaches, the association invites emerging talents within the Asia Pacific tourism sector to step forward. This initiative is not just an award; it’s a launchpad for the next generation of leaders poised to shape a more sustainable and inclusive travel industry.

PATA has long championed Human Capital Development (HCD) across the tourism value chain. Through its dedicated HCD programme, PATA nurtures future industry leaders, equipping them with the skills and knowledge to drive the sector forward. The annual Face of the Future Award is a testament to this commitment, celebrating individuals who excel in their initiatives and embody the values of sustainable development and social responsibility in the Asia Pacific travel industry.

The accolade offers more than recognition; it opens doors. The winner of the 2024 award will enjoy full sponsorship to participate in and be honoured at the PATA Travel Mart 2024 (PTM 2024), along with a coveted speaking slot at the PATA Youth Symposium. The award also grants a position on the PATA Board, representing the vibrant youth community within the organization.

Benefits extend to speaking opportunities at PATA and partner events, offering a platform for the winner to influence the industry and share their vision. Additionally, the winner will gain global media exposure through PATA’s extensive communication channels and the opportunity to contribute to the PATA Youth Mentorship Programme, guiding the next wave of tourism professionals.

PATA CEO Noor Ahmad Hamid emphasizes the award’s role in fostering innovation and social responsibility within the tourism industry, stating, “The PATA Face of the Future is more than an award; it’s a movement towards sustainable and responsible tourism development across Asia Pacific and beyond.”

Aspiring participants and PATA members interested in showcasing their commitment to sustainable development and human capital growth are encouraged to apply or inquire about sponsorship opportunities for the Face of the Future 2024. With the PATA Travel Mart 2024 on the horizon, set to unfold in Bangkok from August 27 – 29, the stage is set for new leaders to emerge and for the industry to celebrate its commitment to a brighter, more sustainable future.