Nestled at the edge of the world’s driest desert, the iconic Tierra Atacama is embarking on a transformative journey that redefines the essence of luxury lodging and sets a new standard for sustainable travel. With a generous infusion of $12 million, this famed desert oasis is poised to unveil a groundbreaking refresh in 2025, marking a new chapter in its illustrious history.
Founded on the principles of eco-consciousness and luxury, Tierra Atacama has stood as a beacon of innovative hospitality since its inception in 2008. Crafted from the earth, using traditional adobe and rammed earth construction, the lodge has seamlessly blended into its stark, beautiful surroundings, offering guests an unparalleled connection to the Atacama Desert’s raw beauty.
The comprehensive refurbishment, led by the visionary architects Rodrigo Searle and Matías González – the original minds behind the lodge’s conception – promises to elevate the guest experience to new heights. At the heart of this ambitious project is introducing eight exquisite new suites meticulously designed to offer an immersive, luxurious escape into the desert’s enchanting landscapes.
Fiona Martin, the Sales & Marketing Director of Tierra Hotels, reflects on this pivotal moment, “As we approach our 15th anniversary, it’s time to infuse new life into Tierra Atacama. Our commitment to celebrating the Atacama Desert’s rich cultural heritage, intertwined with our dedication to sustainability, will remain our guiding star.”
According to Pablo Lundahl, the lodge’s General Manager, the redesign is a testament to Tierra Atacama’s enduring commitment to delivering an exceptional experience. “This investment underscores our pledge not only to meet but exceed the evolving expectations of modern travellers,” Lundahl states, emphasizing the blend of original values with contemporary luxury.
Tierra Atacama’s journey is not just about aesthetics; it’s a deep-seated commitment to the environment and the local community. From renewable energy initiatives to preserving the region’s archaeological heritage, the lodge has pioneered sustainable tourism, a philosophy that will be further enhanced with the upcoming enhancements.
The Atacama Desert is a land of paradoxes, home to salt flats, hot springs, and volcanoes, each offering a unique adventure. Tierra Atacama has masterfully crafted experiences that allow guests to delve into this mystic land, whether it’s exploring the moon-like Valle de la Luna, rejuvenating in the Puritama hot springs, or gazing at the stars in one of the clearest night skies in the world.
While Tierra Atacama undergoes its transformation, the adventure continues at its sister properties, Tierra Chiloé and Tierra Patagonia, each offering its unique blend of luxury and adventure in Chile’s most remote and breathtaking landscapes.
As Tierra Atacama prepares to reveal its new face in 2025, it invites travellers to witness a reimagined luxury that harmonizes with nature, culture, and adventure. This isn’t just a renovation; it’s a renaissance of the spirit of the Atacama, promising an experience that transcends the ordinary, where luxury and sustainability converge in the heart of the desert.
In the rapidly evolving world of luxury travel, Tierra Atacama’s bold vision sets a new benchmark, proving that true luxury lies in the balance between opulence and sustainability. As we await the unveiling of this desert jewel, one thing is clear: the future of luxury travel is not just about where you stay but how you stay – and Tierra Atacama is leading the way.
Written by: Bridget Gomez
