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ATM Travel TechDubai’s skyline will gleam with more than its towering skyscrapers this May as the Dubai World Trade Centre gears up to host the Arabian Travel Market (ATM) 2024 from May 6 to 9. With the travel tech space fully booked, the event is primed to outshine its predecessors, boasting a 56% increase in size and a 33% uptick in exhibitor participation.

This year, over 100 leading companies will grace the exhibit floors, each ready to unveil the latest advancements poised to redefine the travel and tourism industry. The ATM Future Stage, brought to life with Sabre’s sponsorship, promises an engaging platform with over a hundred experts sharing insights across various segments — from innovative payment solutions to sustainability efforts that echo through the corridors of global travel.

The transition from the Travel Tech Stage to the ATM Future Stage is not merely a change of name but a bold stride towards embracing the future. “The unprecedented levels of innovation within our industry are both a challenge and an opportunity,” notes Danielle Curtis, Exhibition Director ME for Arabian Travel Market. “With the ATM Future Stage, we aim to spotlight these innovations, providing our attendees with a glimpse into the future of travel.”

Explore ATM 2024 Show Floor.

Explore ATM 2024 Show Floor.

The global travel technology market, valued at $9.4 billion in 2022, is on a steep trajectory and is expected to hit the $21 billion mark by 2032. This year’s ATM is a testament to that growth, offering sessions that delve into futurism, strategic AI capabilities, customer-centric innovations, and the overarching theme of technology-enhanced travel experiences.

Among the notable sessions are “Navigating the Future: A Futurist’s Prediction” and “Unlocking the Value of Travel: Harnessing Technology for Enhanced Traveler Journeys,” in partnership with Amadeus. These discussions aim to forecast the future and equip businesses with the tools to navigate it successfully.

The ATM Start-up Pitch Battle, now in its third iteration, continues to be a highlight, providing a platform for emerging startups to present their solutions to industry experts. This competition encapsulates the event’s theme, “Empowering Innovation: Transforming Travel Through Entrepreneurship,” showcasing the dynamic interplay between startups and established enterprises in driving industry evolution.

Confirmed exhibitors span a broad spectrum, from tech giants like Huawei to many first-time participants. The diverse lineup underscores the ATM’s role as a crucible for innovation, where the future of travel and technology is not just discussed but actively shaped.

Moreover, adding the ‘Best Use of Technology’ award at the annual exhibitor awards underscores ATM’s commitment to celebrating technological excellence and innovation.

As ATM 2024 opens its doors, it promises to be more than just an exhibition. It’s a confluence of ideas, a showcase of tomorrow’s technologies, and a bridge connecting the present with the future of travel. For industry professionals, policymakers, and tech enthusiasts alike, ATM 2024 is not just an event to attend but a glimpse into the future of global travel and tourism.




Written by: Michelle Warner