In an unprecedented move that redefines the essence of luxury travel, HX (Hurtigruten Expeditions), a titan in the realm of expedition cruising, announces the launch of an all-encompassing, all-inclusive offering across its illustrious fleet. Starting with its October 2024 departures to the breathtaking locales of Antarctica and the Galápagos Islands, this pioneering initiative promises to elevate the expedition experience to heights unseen, setting a new benchmark in the industry from November 2024 onwards.
This transformative step is the latest in a series of strategic moves following HX’s rebranding last December, designed to meld its storied exploration heritage with the demands of the modern voyager. The comprehensive all-inclusive package spans from expert-led daily excursions and a gamut of science-driven activities both aboard and in the heart of nature to a plethora of dining options, including alcoholic and non-alcoholic beverages and even professional photographic mementos of the journey.
In a bold statement, Alex Delamere-White, HX’s Chief Commercial Officer, elaborates on the vision behind this evolution. “Expedition cruising, by its nature, presents a complex kaleidoscope of destinations and experiences. Our initiative to integrate such a wide array of elements into the price aims to streamline the onboard experience and reinforce our commitment to our trade partners.”
Delamere-White further emphasizes the company’s mission to inspire guests to embrace curiosity. “We’re dedicated to making exploration as seamless as possible, allowing our guests to immerse themselves fully in discovering remote corners of the globe, enriched by insights from our expert team. This holistic approach to adventure, where daily explorations, enriching talks, and access to our Science Centre come without additional cost, encapsulates our belief that true adventure should be inclusive.”
Responding to feedback from guests and partners alike, this product innovation signifies a significant stride in establishing HX’s refreshed brand identity and elevating guest experiences. With a legacy stretching back to 1896, HX is not just reliving its expedition prowess but is reinventing it for the contemporary explorer.
From the majestic icebergs of Antarctica to the evolutionary marvels of the Galápagos, travellers booking with HX will now enjoy an array of inclusions that promise an unbridled exploration experience. These perks include full board dining with beverages, unlimited access to wellness facilities, engaging community visits, interactive science programs, and much more, all aimed at fostering a deep connection with the world’s most pristine environments.
As the dawn of a new era in expedition cruising beckons, HX stands at the forefront, inviting the curious and the adventurous to journey beyond the horizon, where luxury meets discovery. For those eager to embark on these unparalleled voyages, further details await at travelHX.com, a gateway to the next chapter in expeditionary travel.
Written by: Michelle Warner