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The Australian Travel Industry Association’s (ATIA) new Service Fee flyers are proving popular, with ATAS participants already reporting increased customer understanding and satisfaction.

The flyers are the latest in ATIA’s ongoing commitment to empowering members in addressing one of the industry’s more complex areas.  They provide an easy and clear communication tool for ATAS businesses to address and explain Professional Fees to their customer base.

Two versions of the flyer have been developed to support the needs of travel advisors and tour operators.

Comprehensive Development Process
The creation of these flyers was a comprehensive process, incorporating direct feedback from ATIA members, including through the Travel Exchange.

Service Fees have been a key member support focus.  Insights from ATIA’s heavily attended ‘Navigating Service Fees’ webinar in November were included.  That webinar, led by ATIA’s Head of Compliance Nina Hedges and Director of Membership and Industry Affairs Richard Taylor, along with industry experts Managing Director of Mosman Travel Sharyn Kitchener and Founder and CEO of iFLYflat – The Points Whisperer Steve Hui, informed the approach.

Additionally, the ATAS Advisory Committee (AAC) provided critical review and feedback, ensuring the flyers are practical and user-friendly.


‘Understanding service fees can be challenging for customers and a difficult conversation for travel professionals.  These flyers are designed to bridge this gap, offering clear, concise explanations on the rationale behind service fees.  They outline the value provided by ATAS accredited travel businesses, such as personalised service, expert advice, and peace of mind, thereby enhancing transparency and fostering trust between travel businesses and their clients.’

‘ATIA is dedicated to supporting our members in every aspect of their business.  These new flyers are a testament to our commitment to not only our members but also to the higher standards of the travel industry.  They are a valuable tool in ensuring customers understand and appreciate the services provided by our members.’