Sydney-headquartered Indo-Pacific brand experience company, Synergy Effect, was honoured to win ‘Excellence in Incentive Travel: Asia Pacific’ at The Society for Incentive Travel Excellence’s (SITE) annual international awards in Istanbul on 27 February 2024.
Synergy Effect devised the award-winning ‘Pinnacle Club 2023’ incentive program to New Zealand for a building manufacturing client as a key strategy to ignite, inspire and connect key sales channel staff and customers to drive forward sales, strengthen relationships and deliver overall business success.
“We are thrilled to have our incentive programs recognised as industry-leading on an international level. We have been crafting captivating meetings, incentives, conferences and events – designed to awake, ignite, connect and reward – for over 30 years, and are always focused on achieving outstanding results for our clients,” said Michael Fleck.
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Incentive program formula: unique destination + money-can’t-buy experiences + personal empowerment.
The innovative Pinnacle Club New Zealand incentive delivered complete immersion in the destination from the start. Program promotion through highly visual multimedia materials across multiple channels sparked motivation to win a place on the trip and gave product sales a big boost from the communications kick-off.
The group of 130 qualifiers made Queenstown, New Zealand, their homebase for several days with Synergy Effect arranging an exclusive buyout of the group’s host hotel and transforming it into the ‘Pinnacle Lodge’ – a fully client-branded venue for the four days of the program. The action-packed itinerary was developed by Synergy Effect working closely with the Queenstown community and focused on fostering relationships, brand loyalty, inspiring achievement, and personal development.
The layering of activities with embedded entertainment left participants with truly epic stories. The multi-layered program featured terrain discovery by helicopter and jet boat convoys along with locally inspired, curated dinner experiences where the surprises and immersions kept coming.
One of the innovations for this event was a personal empowerment session which provided a safe space for participants to challenge themselves and realise importance of mindset and wellbeing whilst fostering strong relationships.
Brand engagement and knowledge was enhanced with the group given the chance to see first-hand modern home design featuring the client’s products being used in and around Queenstown.
Result: Sales targets exceeded, and more.
Qualifiers exceeded their sales targets by 45 percent to earn a spot on the trip, proof-positive of the hard dollar returns incentive travel rewards generate.
With the program framed in an inclusive way that offered opportunities to qualify for both customers and sales staff throughout the client’s value chain, it generated strong positive comments and multiple opportunities for business discussions and deepening relationships.
People who started as strangers — with about 80 percent of each year’s group attending a corporate event for the first time — felt like they “really connected” and left feeling like the company is “interested in building a community.”
