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In an audacious move set to redefine the contours of global hospitality, the esteemed European hotel conglomerate, formerly Deutsche Hospitality, proudly announces its transformation into H World International. This strategic rebranding heralds a new chapter in the company’s storied legacy, promising to extend its renowned hospitality services far beyond its traditional European strongholds and deep into international waters.

At the heart of this renaissance is the merger of centuries-old German hospitality traditions with the global aspirations of the H World Group. The rebranding initiative is not merely a change of nomenclature but a resolute declaration of intent to blend the best of both worlds – marrying European luxury with global accessibility. H World International aims to leverage its robust foundation to set new benchmarks in the hospitality industry, driven by the vision of creating unparalleled guest experiences across continents.

Under the strategic guidance of Jin Hui, CEO of H World, and the executive prowess of Oliver Bonke, CEO of H World International, alongside Choon Wah Wong, CFO, the group is poised to embark on an ambitious expansion. This venture seeks to captivate the global market through its eclectic portfolio, which now proudly includes Steigenberger Icons, Steigenberger Porsche Design Hotels, Steigenberger Hotels & Resorts, Jaz in the City, House of Beats, IntercityHotel, Maxx, Zleep Hotels, and the newly integrated Ji Hotel from H World China.

This is a joint venture between Conduit House and H World International. To the left: Grant Healy, Chief Executive Officer of Conduit House. To the right: Oliver Bonke, Chief Executive Officer of H World International © Steigenberger Hotels GmbH.

The amalgamation of these brands under the H World International umbrella signifies more than just an expansion; it’s a commitment to delivering worldwide exquisite and authentic hospitality experiences. With the launch of Ji Hotel Orchard Singapore, H World International not only marks its first foray outside of China but also signals the global aspirations of its burgeoning hotel portfolio.

A pivotal aspect of H World International’s strategy is its partnership with Conduit House, a collaboration poised to catalyze its growth in the Asia-Pacific region. This joint venture is a testament to the company’s forward-thinking approach, leveraging Conduit House’s deep-rooted expertise in Asian markets to navigate the complexities of international expansion.

Signing agreements for new properties across Thailand, Egypt, and Oman underscores H World International’s global ambitions. Each property, from the Montien Surawong Bangkok to the Steigenberger Resort Byoum Lakeside in Egypt, embodies the company’s commitment to offering distinctive, luxury experiences that cater to the sophisticated needs of modern travellers.

In Europe, the addition of iconic hotels like the Bielefelder Hof in Germany and the expansion of the Zleep Hotels brand highlight H World International’s resolve to enhance its presence in key markets while catering to diverse traveller preferences.

As H World International forges ahead, its global journey is marked by an unwavering commitment to excellence, innovation, and creating memorable experiences for its guests. The rebranded entity is a hotel group and a beacon of global hospitality, inviting travellers worldwide to discover the essence of luxury, comfort, and unparalleled service.

In transforming from Deutsche Hospitality to H World International, the group is not just changing its name but redefining what it means to be a global leader in the hospitality industry. Through strategic expansions, partnerships, and a relentless pursuit of excellence, H World International is set to become synonymous with world-class hospitality, embodying the spirit of adventure and luxury for discerning travellers around the globe.