Regent Seven Seas Cruises®, the leading luxury cruise line, has announced that it is renewing its partnership with iconic retailer David Jones for a second year. A highly integrated campaign with multiple touch points across digital and out of home, Regent’s focal point for the campaign in the flagship Sydney store has been designed to raise awareness of the cruise line among the department store’s high value shoppers.
Regent Seven Seas Cruises became the first non-endemic brand – and the first cruise line in Australia – to collaborate with the much-loved Australian department store when it initiated the partnership in 2022.
Lisa Pile, Vice President Sales & General Manager Asia Pacific said the continuation of the exclusive partnership is an exciting opportunity to collaborate in the luxury retail space and showcase the line’s all-inclusive, destination-immersive product to consumers and our valued trade partners and help create intrigue and excitement for future voyages.
“We are delighted to be partnering with iconic brand, David Jones, for a second year. The eye-catching window displays and in-store activity are set to create intrigue and inspiration for future voyages, cementing our commitment to providing unforgettable luxury travel experiences for our guests.
“We are also excited to share previews of the dining experiences onboard our newest ship, Seven Seas Grandeur, which debuted in November 2023. Regent’s unrivalled experiences onboard and onshore align perfectly with David Jones’ vision to provide quality, innovation, value and sustainability,” said Pile.
From Monday 4 March, Regent Seven Seas Cruises will unveil three branded David Jones windows on Elizabeth Street, a Champagne-stocked Regent Cruise Lounge and four digital screens along the escalators showcasing The World’s Most Luxurious Fleet™ and Unrivalled Space at Sea™. Two outdoor digital screens on Elizabeth Street will also showcase the Regent video.
Through eye-catching displays and stunning visual showmanship, the theatrical, grand scale windows beside the David Jones entrance on Elizabeth Street are a spectacular sight for passersby.
One of the window displays will portray ‘Sun, Sea and Chic’ – a theme that encapsulates flirting with the French Riviera – paying homage to some of the most captivating locales visited by The World’s Most Luxurious Fleet™. Many of Regent’s most popular Mediterranean itineraries call upon ports such as Nice (Villefranche), Cannes and Saint-Tropez on the rugged and idyllic French coastline.
Another window will be themed ‘Epicurean Perfection’, showcasing the outstanding culinary experiences onboard the luxury cruise line’s newest ship, Seven Seas Grandeur, which debuted in November 2023, while a third window will feature one of Regent’s luxurious suites.
A stylishly decorated Regent Cruise Lounge will pop up for a limited time in store on Level 7, from 4 to 10 March, for selected hours every day. Guests “drop in” and enjoy a glass of Champagne while speaking with a Regent Personal Cruise Consultant about their next dream voyage, including Regent’s vast range of sailings through June 2026. These itineraries encompass every continent in the world from Africa, North America and Europe, to closer to home destinations such as Asia, and Oceania (Australia and New Zealand.) In addition, guests can learn more about cruises to South America and the South Pacific, as well as scenic sailings of Antarctica.
Shoppers stopping by the Cruise Lounge can also enter the draw to win a $250 David Jones voucher by filling in a postcard and dropping it in the in-store Regent letterbox. David Jones’ members and Regent’s past guests will receive an invitation to attend this exciting annual event.
