In an era where the confluence of tradition and modernity shapes the future of luxury travel, Travel + Leisure Co., the global leader in membership and leisure travel, has unveiled its latest masterpiece in the heart of Japan. The acquisition and subsequent rebranding of Yushi Chikumakan resort to Club Wyndham Chikumakan Nagano marks a pivotal moment in the company’s expansion strategy, intertwining the essence of Japanese culture with the unparalleled service and luxury of the Club Wyndham brand.
Nestled in the serene valley between the majestic Mt. Kosakayama and Mt. Ariakeyama, the newly christened Club Wyndham Chikumakan Nagano stands as a beacon of hospitality innovation. This 36-room Ryokan resort, a harmonious blend of Western comfort and traditional Japanese aesthetics, offers guests a unique gateway to the soul of Japan. The resort boasts a contemporary dining hall that celebrates Shinshu specialties and seasonal delicacies alongside private dining spaces, a cozy snack bar, and the therapeutic embrace of indoor and outdoor onsens filled with natural hot spring waters.
Club Wyndham Chikumakan Nagano.
Barry Robinson, President and Managing Director of International Operations at Travel + Leisure Co., emphasizes the strategic significance of this acquisition. “With Japan’s tourism economy reaching record heights, our presence in Nagano is a forward-looking move to cater to the growing global fascination with Japan. Club Wyndham Chikumakan Nagano, our inaugural Club Wyndham property in Japan, signifies our commitment to expanding our footprint in the Asia Pacific and beyond, enhancing our portfolio with destinations that resonate with the discerning traveler.”
The resort is more than just a place to stay; it’s a launchpad into the heart of Nagano’s cultural and natural splendour. From the terraced rice fields that paint the valleys with hues of green and gold to the legendary onsens that promise rejuvenation and relaxation, the region is a treasure trove of experiences waiting to be discovered. The adventurous can explore the landscape through hikes and cycling tours, while winter sports enthusiasts will find themselves spoilt for choice with nearby ski slopes and fields. Cultural landmarks, including the ancient Zenkoji Temple and Matsumoto Castle, offer a glimpse into Japan’s storied past, making every visit an immersive journey through time.
Accessibility is another hallmark of Club Wyndham Chikumakan Nagano, with the railway station just a stone’s throw away, ensuring guests are seamlessly connected to the more expansive delights of the region and beyond. The resort is a testament to Travel + Leisure Co.’s vision of marrying the authentic essence of a destination with the luxury and comfort that modern travellers seek.
As Club Wyndham Chikumakan Nagano opens its doors, it invites travelers from around the world to experience the unique charm of Nagano, fostering a deeper appreciation for the intricate tapestry of Japanese culture, set against the backdrop of breathtaking landscapes. This strategic move by Travel + Leisure Co. enriches its portfolio and redefines luxury travel in Japan, setting a new benchmark for immersive and luxurious experiences.
Written by: Bridget Gomez
