In an era where sustainability is not just a buzzword but a business imperative, Club Med has once again set the benchmark for the tourism industry at the Asia Pacific Incentives and Meetings Event (AIME) 2024. The brand’s MICE (Meetings, Incentives, Conferences, and Exhibitions) sector witnessed an unprecedented growth of over 800% from 2022 to 2023, a clear testament to the increasing demand for sustainable practices in corporate events and meetings.

Club Med, a forerunner in the premium all-inclusive resort sector, has not only embraced the theme of Glocalisation—”People, Planet, Purpose, Profit”—at AIME but has also been a pioneer in integrating sustainability into its core business strategies. The Meetings and Events by Club Med team showcased a range of eco-initiatives, particularly those implemented at their Bali and Phuket resorts, demonstrating a deep commitment to the environment and the communities that host their resorts.

Michelle Davies, General Manager for Club Med Pacific, highlighted the growing priority businesses place on sustainable strategies. “It’s become increasingly evident that businesses are prioritising sustainable strategies more than ever before, especially when it comes to their meetings and events. Club Med is meeting the call,” she stated. Davies underscored the brand’s sustainability ethos, mentioning significant initiatives like the elimination of plastics from resorts and the sourcing of produce locally, aligning perfectly with the values of their clients.

Club Med’s engagement in sustainable tourism is far-reaching, with activities designed to benefit local communities and the environment. These include supporting disadvantaged children through educational and fun activities, promoting sustainable farming practices in partnership with AGRISUD, and collaborating with Scholars of Sustenance to manage food waste effectively. These initiatives not only contribute to the physical well-being of the communities but also foster a sense of responsibility and connection among the participants.

For over four decades, Club Med has been at the forefront of biodiversity preservation and community development through the Club Med Foundation, a pioneering venture in the corporate world. The foundation’s work, coupled with the brand’s Happy to Care program, has led to the Green Globe Certification of all Club Med resorts in the Asia Pacific, marking a significant achievement in the industry’s move towards sustainability.

The success story of Club Med at AIME 2024 is not just about the impressive growth figures in its MICE sector. It’s a narrative of how a leading brand in the tourism industry is effectively responding to the global call for sustainability, making it a central pillar of its operations. This commitment is not only enhancing Club Med’s offerings but is also setting a new standard for the industry, inspiring others to follow in its footsteps.

For more information on Club Med’s commitment to sustainable meetings and events, and to learn more about their eco-initiatives, visit their official website.

Written by: Michelle Warner

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