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Crown Towers Melbourne has solidified its position as the leading luxury tourism destination in Australia, receiving the prestigious global gold standard from Forbes Travel Guide for the eighth consecutive year.

Forbes Travel Guide, a renowned authority on hospitality excellence, presents this rating to a select group of elite hotels worldwide each year.

According to Amanda Frasier, President of Ratings for Forbes Travel Guide, the 2024 Star Rating list reflects a commitment to creating memorable environments that foster connection and joy. The guide’s rigorous standards emphasise exceptional service, with a Forbes Five-Star hotel exceeding guest expectations through intuitive and thoughtful experiences.

“The hotels, ocean cruises, restaurants and spas on our 2024 Star Rating list showcase leading dedication to creating atmospheres that foster connections, evoke joy, and provide a profound sense of place,” said Ms Frasier.

Forbes Travel Guide is the only independent global rating system for luxury hotels and comprises up to 900 rigorous standards. With prominence placed on service, a Forbes Travel Guide Five-Star hotel must go above and beyond a guest’s expectations, with great lengths taken to create a seamless experience. A staff member of a Forbes Travel Guide Five-Star hotel must demonstrate intuitive, thoughtful, and anticipatory service whilst maintaining the utmost professionalism. Forbes Travel Guide inspectors stay anonymously for two nights and three days at each hotel to evaluate every detail of the visit. Chief Executive Officer of Crown Melbourne, Mike Volkert, expressed pride in Crown Towers Melbourne’s achievement, attributing it to the dedication, and passion of the team, in the pursuit of delivering world-class service.

“It is a great honour to have Crown Towers Melbourne recognised by Forbes as a Five-Star hotel. This award is a testament to the dedication of the entire team, as they continuously strive to provide our guests with memorable and elevated experiences,” says Mr. Volkert.