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In an announcement that has stirred the business events industry, the Asia Pacific Incentives and Meetings Event (AIME) has chosen Melbourne’s Grazeland as the venue for its electrifying 2024 Welcome Event, dubbed the “AIME Neon Carnival”. Scheduled for the evening of February 19, this event promises to kick off the premier business trade show in the Asia-Pacific region with an explosion of colours, flavours, and connections.

Grazeland, known for its captivating outdoor space that celebrates Melbourne’s rich and diverse culinary scene, will, for one night, transform into an exclusive neon-lit playground. This transformation aims to offer the 1600+ attendees, including Hosted Buyers, Exhibitors, Media Partners, and VIPs, an unforgettable experience that blends business with pleasure in a setting that vibrates with energy and excitement.

Silke Calder, AIME Event Director, expressed her enthusiasm for unveiling the venue and theme. “Our mission is to inspire the business events industry by providing a vibrant and uplifting environment. The AIME Neon Carnival is designed to be that spark of inspiration, offering an evening filled with networking opportunities, dance, and unexpected delights,” Calder remarked, hinting at the surprises that await attendees.

John Forman, Director of Grazeland, emphasized the unifying power of food. “At Grazeland, we believe in the power of culinary experiences to bring people together, fostering connections in a lively and enjoyable setting. We’re eager to offer AIME delegates a taste of our unique food paradise,” Forman stated, promising a customized menu that reflects Melbourne’s multicultural essence.

The selection of Grazeland and the neon carnival theme is the brainchild of event producer Cirkus Bizurkus, with Creative Director Fernando Barraza at the helm. Barraza’s vision for the event includes interactive live entertainment, innovative culinary delights, and creative drink selections. “We’re setting the stage for an immersive experience where attendees can let loose, network, and find inspiration amidst a backdrop of dazzling lights, music, and dance,” Barraza shared, teasing a world-first musical performance that will be one of the many highlights of the evening.

AIME 2024, set to unfold from February 19 to 21 at the Melbourne Convention and Exhibition Centre, is gearing up to be more than just a business trade show; it celebrates innovation, culture, and connection. The Neon Carnival Welcome Event is a testament to the event’s commitment to delivering exceptional experiences and a reflection of Melbourne’s dynamic and inclusive spirit.

As anticipation builds, the business events community is invited to mark their calendars for what promises to be an unforgettable kickoff to AIME 2024. For further information and to register for the event, interested parties are encouraged to visit the official AIME website.

This blend of business acumen with cultural celebration at AIME 2024’s Welcome Event is not just a gathering; it’s a beacon for the future of business events, illuminating the path toward more engaging, inspiring, and memorable industry gatherings.