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A monumental campaign has been unveiled in a grand showcase of Queensland’s unmatched beauty and hospitality, promising over 500 exclusive deals designed to enchant visitors from Australia and New Zealand. This initiative, masterminded by Tourism and Events Queensland (TEQ), is a beacon of hope and excitement, offering a kaleidoscope of experiences that beckon travellers to the heart of Australia’s sunshine state.

Dubbed the ‘Unmissable Holiday Deals’, this campaign is an invitation and a clarion call to explore the wonders of Queensland at an unparalleled value. Running from February 5th to March 31st, the initiative is set to dominate the travel scene with its aggressive outreach across social media, digital platforms, and traditional media, ensuring that the allure of Queensland’s deals reaches every potential traveller.

The campaign comes at a crucial time, following the adverse impacts of severe summer weather on the region. It is a testament to Queensland’s resilience and unwavering spirit, aiming to reignite the state’s tourism sector while supporting over 200,000 jobs that depend on this vital industry. The timing is impeccable, offering relief from cost-of-living pressures and presenting families with affordable escapes that promise adventure and relaxation.

From the azure waters of the Whitsundays to the iconic Gold Coast and the untamed wilderness of Cairns, the deals span the length and breadth of Queensland. Highlights include a dream week in the Whitsundays for just $999, incredible ‘buy one, get one free’ offers from Queensland Rail, and up to 30% off thrilling experiences at Gold Coast’s Aqua Park. These deals are a golden opportunity to indulge in luxury escapes, family adventures, and solo journeys at a fraction of the usual cost.

Partnerships with leading airlines such as Air New Zealand and travel giants like Webjet and Luxury Escapes underscore the campaign’s ambition to make Queensland the undeniable choice for holidaymakers. TEQ’s collaboration with these travel titans ensures that the deals are not only accessible but also seamlessly integrated with flights, accommodation, and experiences, making the dream of a Queensland vacation a tangible reality for thousands.

The enthusiasm for this campaign is palpable, with Tourism Minister Michael Healy emphasizing its significance in alleviating cost-of-living pressures and revitalizing the tourism sector. Patricia O’Callaghan, CEO of Tourism and Events Queensland, echoed this sentiment, highlighting the campaign’s role in transforming the longing for Queensland holidays into concrete bookings.

As the campaign unfolds, new deals will continuously be added, keeping the excitement alive and encouraging travellers to keep a keen eye on the evolving offerings. This initiative is more than just a marketing campaign; it’s a vibrant celebration of Queensland’s enduring appeal, a heartfelt invitation to create lasting memories, and a strategic move to bolster the state’s economy.

With tourism contributing $33.2 billion to Queensland’s economy and representing a significant portion of the workforce, the ‘Unmissable Holiday Deals’ campaign is a pivotal moment for the state. It’s a reminder of the beauty, adventure, and warmth that awaits in Queensland, promising unforgettable experiences beyond the ordinary.

In essence, this campaign is not just about discounts and deals; it’s about bringing people back to the heart of Australian hospitality to rediscover the joy of travel and the wonders of Queensland. It’s an opportunity to support local communities, explore breathtaking landscapes, and enjoy the quality and diversity of experiences only Queensland can offer.