Antler is pleased to announce positive sales results for its peak trading months of November and December 2023. The British travel brand ended peak with sales up 43% for the same period in 2022. Antler’s strongest performance was across the UK domestic ecommerce site, the brand’s biggest market, with online sales during peak growing 86% vs. the same period last year. This positive performance in the all-important Christmas trading period has resulted in Antler posting sales up 48% for ten months of its financial year to date, ending 28th February 2024.
This recent performance compliments the incredible double digit growth Antler has seen over the last two years. Sales for the financial year 2023 grew by 427% to £27M. With 2 months left of trading this financial year, Antler forecasts sales to end at £40M, +41% YoY. Antler’s exceptional performance outstrips expectations capitalising on the prosperous travel sector post-pandemic. The prevailing ‘revenge travel’ macro trend continues to fuel heightened demand across the travel industry.
Antler’s latest international market expansion was into the US, which launched in May 2023 with an ecommerce site and localised distribution. US sales surged throughout the year capturing 10% of global ecommerce sales during peak months, affirming a growing appetite for the British brand stateside. Antler’s second biggest market is Australia which achieved 55% growth on last year for the months of November and December. The US market growth remains pivotal in Antler’s FY25 strategy which includes the national distribution within premium wholesale partners and the brand’s first international bricks and mortar store.
Over the last 8 months, Antler has undergone a significant brand overhaul and transformative brand evolution, unveiling its official re-brand in May 2023. This marked a pivotal moment under the leadership of Managing Director Kirsty Glenne, who took the reins in May 2022. The rebrand introduced a fresh elevated aesthetic, refined tone of voice, a new logo and a re-platformed global ecommerce site to optimise customer experience. Antler’s strategic partnerships with Soho House as their global travel partner and a patron of the British Fashion Council further cementing the brands repositioning.
“Antler has seen phenomenal growth this year, both year to date and especially our two peak trading months in November and December. It’s exciting to see our rebrand strategy coming to life and proving successful with our customers. Phase two of our rebrand is the launch of our new collection in April 24, a new retail concept and the continuation of our US growth strategy.” said Kirsty Glenne, Managing Director of Antler.
This year Antler celebrates its 110th anniversary with the launch of a new collection in April, the first collection wholly designed under the brand’s new leadership and London based design team. For the UK, market growth remains a focus with a wholesale pop up in Selfridges London launching in May with plans underway for a bricks and mortar flagship store.
