Singapore Tourism Board (STB), Marina Bay Sands, and UOB have spearheaded a first-of-its-kind partnership to enliven the Marina Bay precinct for locals and tourists. The partnership focuses on introducing appealing lifestyle and entertainment programming for the Bay, including the launch of over 50 exclusive experiences across hotels, attractions, retail shops and dining establishments, in partnership with more than 19 precinct stakeholders.
This builds on the marketing efforts of all three parties – including STB’s Made in Singapore global brand campaign, Marina Bay Sands’ Bay Precinct Strategy, and UOB’s strategy to provide exclusive access to the best Travel, Shop, Dine and Entertainment events across ASEAN – to form a compelling tourism narrative for visitors.
The partnership takes flight in February with a spectacular waterfront drone light show at the Bay, in celebration of Lunar New Year. Titled “The Legend of the Dragon Gate”, the show will present the story of the mythical Dragon King, brought to life through 1,500 drones set against the iconic Singapore skyline. Visitors can usher in the Year of the Dragon with a 10-minute drone performance, which runs at 8pm on 6, 10, 11, 16, 17 and 18 February. After the complimentary show, they can stay on for “Spectra – A Light & Water Show”, which starts at 8.30pm and 9.30pm on these dates.
To complement the drone extravaganza and further enrich the visitor experience around the Bay, the partners have curated attractive promotions for UOB cardholders in Indonesia, Malaysia, Singapore, Thailand and Vietnam.
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