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In a strategic and luxurious expansion, Emirates, renowned as the world’s largest international airline, has announced doubling its Premium Economy service on the Melbourne-Dubai route from 1st February 2024. This decision, a testament to Emirates’ unwavering commitment to excellence, will see the additional service on EK408 and EK409, further solidifying Melbourne’s status as a pivotal hub in Emirates’ expansive global network.

The inaugural Premium Economy service, launched in April 2023, received an overwhelmingly positive response, prompting this latest move. The additional flights are set to offer close to 800 weekly Premium Economy seats, indicating Emirates’ confidence in the robust Australian market. This initiative underscores Emirates’ strategic foresight, recognizing the rising demand for premium travel experiences among discerning travellers.

Emirates Premium Economy Cabin.

Barry Brown, Divisional Vice President Australasia at Emirates, reflects this vision: “As one of the most important markets in our global network, we are committed to offering Australians not only greater connectivity but also more choice and differentiated offerings. With the extraordinary success of the Premium Economy cabin so far in Australia, the additional service in Melbourne will give more customers the opportunity to experience our unique premium products.”

The Premium Economy cabin, a masterpiece of aviation luxury, is furnished with plush cream leather seats adorned with wood veneer, elevating the travel experience to new heights. Passengers are indulged with a generous baggage allowance and an exceptional dining experience curated by a dedicated team of Cabin Crew exclusively for Premium Economy passengers.

This service expansion signifies Emirates’ continued investment in the Australian market. The airline will now offer nearly 3200 seats across Australia, including two daily services from Sydney and Melbourne. This expansion is a bold statement of Emirates’ commitment to providing best-in-class Premium Economy cabins to its Australian customers.

Emirates Premium Economy Cabin.

Since its debut, Emirates’ Premium Economy service has surpassed expectations, with over 90,000 passengers choosing this elevated travel experience. The consistent high load factors from Sydney and Melbourne reflect the cabin’s popularity, underscoring Emirates’ strategic move to expand this service in Melbourne as consumer confidence and travel demand surge.

The introduction of the additional Premium Economy service is part of Emirates’ multi-million dollar retrofit program. This ambitious initiative will see 126 aircraft, including 67 A380s and 53 Boeing 777s, outfitted with Premium Economy cabins, marking a significant milestone in the airline’s history.

The Emirates A380, featuring the Premium Economy cabin, offers a tranquil luxury. Each 19.5-inch seat is meticulously designed for optimal comfort, equipped with a 6-way adjustable headrest, footrest, and generous recline. The 13.3-inch screen, one of the largest in its class, alongside in-seat charging points and a walnut wood-finished side cocktail table, enhances the in-flight experience.

The dining experience in Premium Economy is nothing short of exceptional. Passengers are greeted with a welcome drink in fine glassware and seasonal meals served on Royal Doulton china with stainless-steel cutlery. An extended beverage list, including vintage wines from Emirates’ Business Class, further elevates the culinary journey.

Boarding and disembarking are streamlined for Premium Economy customers, with a distinct advantage over Business and First Class passengers thanks to the cabin’s strategic positioning. The dedicated amenities, including sustainable kits, blankets, pillows, and enhanced bathroom access, add to the cabin’s allure.

Emirates’ commitment to Australia is further highlighted by the recent increase in operations, including the addition of a third daily service from Melbourne with a Singapore stopover, the restoration of the Christchurch-Dubai connection via Sydney, and the planned return to Adelaide in the summer of 2024. Currently operating 63 weekly services to Australia, Emirates can transport nearly 56,000 passengers weekly to and from major cities.

As Emirates continues to redefine luxury air travel, bookings for this unparalleled experience can be made on emirates.com, the Emirates App, or through professional travel agents.