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As the sun rises on a new era for the venerated Banyan Tree Group, a monumental transformation looms on the horizon. Embracing a new identity as Banyan Group, this hospitality titan is set to astound the world with an audacious plan: unveiling 19 mesmerizing properties in 2024. This seismic shift marks a name change and a resounding declaration of the Group’s evolution into a multi-branded leviathan in the luxury hospitality sector.

Banyan Group, renowned for sculpting extraordinary experiences in hotels, spas, and residences, has, since 2019, spectacularly doubled its brand portfolio. This expansion is a testament to the Group’s innovative spirit and design-forward ethos, brought to life in locales like the enchanting Banyan Tree AlUla in Saudi Arabia, the serene Garrya in Kyoto, and the vibrant Folio in Osaka. The Group’s growth trajectory has been stellar, with 2023 marking a year where their business performance not only recovered from the pandemic but soared beyond pre-pandemic benchmarks.

Banyan Group 2024 Expansion – New Name, 19 Properties Unveiled.

2024 heralds a new chapter in the Group’s storied history. Eddy See, the Group’s visionary President and CEO, encapsulates this journey: “Our 30th anniversary isn’t just a celebration of our past triumphs but a bold stride into a future rich with potential. Our transition to Banyan Group mirrors our metamorphosis from a single entity into a constellation of diverse and dynamic brands. Our expansion is both a response to and a catalyst for the changing tapestry of global travel.”

Banyan Group’s empire spans 12 brands, managing 75 hotels and resorts, over 60 spas, galleries, and 14 branded residences across 22 countries. The 2024 expansion is set to be a mosaic of diverse locales, from the historic charm of Angsana Siem Reap in Cambodia to the inaugural Banyan Tree property in Japan, Banyan Tree Higashiyama Kyoto. The expansion is not just about numbers but deepening the Group’s presence in critical high-growth travel destinations, exemplifying a keen understanding of evolving traveller preferences.

The record-breaking business performance in 2023 is a harbinger of the Group’s resilient recovery. The Group has witnessed a 44% increase in RevPAR (Revenue Per Available Room) in the first nine months of 2023 compared to the same period in 2022, surpassing pre-pandemic levels by 27%. Residence sales in the same period reached 90% of the full-year sales in 2022, a record-breaking year. China, a pivotal market for the Group, has seen a staggering 49% increase in RevPAR in the same period: an ambitious pipeline and the robustness of domestic and outbound Chinese markets back this robust growth trajectory.

Banyan Group’s journey isn’t just about expansion; it’s about a commitment to sustainable and responsible tourism. “As we revel in our collective successes, we remain steadfast in our mission to be a force for positive change,” says Ren Yung Ho, Senior Vice President of brand and commercial. The Group’s 2030 Sustainability Roadmap aligns with United Nations Climate Science-based Targets, focusing on environmental stewardship and human capital development. The circularity pilot project and the ambitious Laguna Lakelands in Phuket are testaments to the Group’s dedication to regenerative practices.

The 30th-anniversary celebrations in 2024 are set to be grand, with the launch of Beyond, a digital companion for holistic experiences, and with Banyan, an experiential members program. These initiatives and global consumer campaigns, signature scents, and artisanal anniversary gifts reflect the Group’s commitment to immersive and enriching experiences.

As Banyan Group forges ahead, its story is one of transformation, resilience, and unwavering dedication to excellence and sustainability. This narrative isn’t just about a corporate rebranding; it’s about setting new benchmarks in the luxury hospitality industry and charting a course for a future where luxury and sustainability coexist harmoniously.

For more information about the Banyan Group and its plans for the future, visit www.groupbanyan.com.