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In an unprecedented move spurred by soaring demand, Viking has proudly announced the early opening of its 2026 European river season. The company’s popular river voyages, a testament to luxury and cultural immersion, are now available for reservations. This strategic decision comes as 2024 dates are rapidly selling out, and the 2025 season is witnessing a remarkable reception, especially among North American travellers.

Viking, under the visionary leadership of Chairman Torstein Hagen, has long been celebrated for its innovative approach to river cruising. Hagen, in a recent statement, shared, “Our guests are curious travellers who are interested in history, art, and culture, which is why Europe remains our most popular destination.” He emphasized that Viking’s modern river voyages offer an unparalleled way to explore the heart of Europe, an experience enriched by the luxury and elegance of Viking Longships.

The company’s fleet, boasting 80 river ships, commands more than 50 percent of the market share for North American travellers, a testament to its industry-leading status. Popular itineraries like the Grand European Tour, Rhine Getaway, Romantic Danube, and more offer travellers an intimate view of Europe’s rich tapestry, blending history, art, and local flavours into an unforgettable journey.

Viking’s commitment to expansion and excellence is further underscored by its announcement to welcome 10 additional Viking Longships to its river fleet by the end of 2026. These new vessels, currently under construction, will sail Viking’s itineraries on the Rhine, Main, and Danube rivers, with two additional ships joining on the Seine River. This expansion is a direct response to the strong demand, ensuring that even more travellers can experience the Viking difference.

The announcement follows a year of remarkable accolades for Viking. The company swept seven awards in the 2023 Cruise Critic Editors’ Picks Awards, including Best River Line and Best for First-Timers. It was also voted #1 for rivers, oceans, and expeditions by Condé Nast Traveler and Travel + Leisure, a historic achievement highlighting Viking’s unparalleled offerings across various travel categories.

For those eager to be part of this exclusive journey, Viking is offering enticing incentives. Until 28 March 2024, included return economy flights to Europe are available on select 2025 and 2026 river journeys and 15-day Southeast Asia river journeys. Additionally, substantial savings and credits are being offered on 2025 & 2026 ocean and expedition voyages.

Viking’s early announcement for the 2026 season is more than just a booking opportunity; it’s a testament to the brand’s unwavering commitment to excellence, innovation, and guest satisfaction. As travellers seek more meaningful and enriching travel experiences, Viking continues to set the standard, offering journeys that are not just vacations, but immersive cultural odysseys.

For detailed booking information and to embark on your next adventure, visit Viking’s official website or consult your trusted Viking Travel Agent.