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Bangkok’s Iconic Chao Phraya River is set to become the stage for a grandiose New Year’s Eve spectacle, the ‘Amazing Thailand Countdown 2024 Vijit Arun’. Orchestrated by the Tourism Authority of Thailand (TAT), this celebration promises to blend cultural richness with breathtaking modernity, welcoming tourists worldwide to ring in the New Year against the majestic backdrop of Wat Arun, the Temple of Dawn, one of Thailand’s most-visited attractions.

Mr Apichai Chatchalermkit, TAT Deputy Governor of Tourism Products and Business, revealed, “Bangkok is recognized globally as a premier New Year’s celebration destination. The ‘Amazing Thailand Countdown 2024 Vijit Arun’ is designed to enhance this image, offering an immersive experience that encapsulates the city’s vibrant spirit.”

The event, commencing at 18.00 Hrs. on 31 December 2023 and concluding at 00.30 Hrs. on 1 January 2024, will feature an array of performances that epitomize Thailand’s cultural heritage. From the mesmerizing Khon masked dance drama to the intricate Joe Louis Thai Puppet Show and symphonic melodies by the Chao Phraya Symphony Orchestra, attendees are in for an unforgettable experience. The highlight, however, is set to be the nine acts of 7-minute countdown fireworks displays, each narrating Thailand’s evolution and tourism industry.

As the clock strikes midnight and fireworks illuminate the sky, the crowd will join in a chorus of ‘Happy New Year’ songs, marking the commencement of 2024 in unison. This celebration is a night of festivity and a significant economic catalyst. It marks the climax of the month-long Vijit Chao Phraya light extravaganza and the Thailand Winter Festival, initiatives by the Thai government to promote ‘Thai soft power’ and elevate the nation’s events to a global platform.

“The Amazing Thailand Countdown 2024 is more than a celebration; it’s a strategic move to boost tourism and invigorate local businesses along the Chao Phraya River,” said Mr. Chatchalermkit. With an expected 54 billion Baht in tourism revenue from the event and others nationwide, TAT’s vision is to make Thailand’s New Year’s celebration a beacon for travellers worldwide.

In addition to the Bangkok festivities, TAT is co-hosting the Korat Winter Festival and Countdown 2024 at the Nakhon Ratchasima Provincial Hall. This event will feature its spectacular New Year countdown, a fireworks display commemorating Nakhon Ratchasima’s 555th anniversary, and an array of light decorations and concerts.

As the Amazing Thailand Countdown 2024 approaches, Bangkok and its sister cities stand ready to offer a symphony of lights, music, and cultural richness. This event is more than just a party; it’s a testament to Thailand’s enduring charm and a beacon of hope for a thriving tourism industry in the coming year.