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Thailand’s Tourism Transformed: AI and Lifestyle Hotels Take Center Stage at 2024 Forum.

Bangkok is gearing up for a groundbreaking event, the Thailand Tourism Forum 2024, slated for January 15th at the InterContinental Bangkok. This event promises to usher in a new era of growth and innovation in the Thai tourism sector.

Aditip Panupong from Google is set to deliver a keynote on how artificial intelligence (AI) is reshaping Thailand’s tourism landscape. The forum, themed ‘Time for Growth,’ is not just a gathering but a harbinger of the dynamic changes sweeping through the industry.

Patrick Both, Area General Manager of Luxury & Lifestyle Thailand at IHG Hotels & Resorts, will join other luminaries in a program packed with insights and futuristic trends. Bill Barnett, Managing Director of C9 Hotelworks, emphasized the forum’s significance as a pivotal resource for industry stakeholders, from hotel owners to tourism operators. Barnett’s vision for the forum is to spark impactful dialogues that drive the industry forward.

The two-hour program is divided into 11 insightful segments, addressing the surge in lifestyle hotels in Asia, spearheaded by Thailand. Discussions will delve into how chef-driven dining and Michelin-starred restaurants revolutionise traditional culinary offerings in the hospitality sector.

A crucial part of the forum will focus on post-pandemic market strategies for hotel owners, including rebranding and repositioning their properties. Emerging trends like glamping, outdoor accommodations, and the increasing importance of the Chinese, Russian, and Indian markets will be explored in depth.

Sustainability and tech innovation, always hot topics, will also feature prominently. The event will kick off with a special prequel: The Thaiger Cage Hospitality Tech Pitch Competition, setting the stage for groundbreaking discussions and revelations.

Now in its 13th year, this annual event, organized by hospitality consulting group C9 Hotelworks, has become a cornerstone for the industry, known for its candid talks, focus on data, and dynamic format that keeps pace with the latest trends.

TTF 2024 boasts an impressive roster of industry partners, including InterContinental Hotels and Resorts, STR, Horwath HTL, JLL Hotels and Hospitality, and others, underlining its significance in global hospitality.

The event, open to many attendees, is a testament to Thailand’s enduring appeal as a tourism hub and its readiness to embrace innovation and sustainable practices. Registration is free, but limited spaces offer exclusive opportunities for those keen to be at the forefront of the industry’s evolution.

For more information and to register, visit Thailand Tourism Forum 2024 Registration.