Colourful cocktails. Cool hues. Blue-tiful ocean vistas. Incredible summer sunsets. These are part of the quintessential South Pacific summer and Club Wyndham’s new campaign is designed to get its members celebrating everything they love about the season.
The club’s Holiday in Full Colour campaign presents this summer as a Summer of Sports. Members are encouraged to be active and utilise more than 200 free activities available across club resorts – including facilities like pools, tennis courts, basketball courts, croquet greens, minigolf and pool tables – then relax with a cool cocktail and cheat meal at an onsite restaurant, café or bar.
Members also have the freedom to try new pursuits by hiring sporting equipment and games on a complimentary basis – which can include surfboards, body boards, stand up paddle boards, e-bikes, regular bikes, e-scooters, canoes, kayaks, paddle boats, volleyball, fishing rods, golf clubs and board games.
“Holiday in Full Colour encourages our members to enjoy the magic of this time of year and the holiday opportunities available to them travelling as a club member rather than just a hotel guest,” said Michael Parsons, Senior Vice President Marketing and Communications APAC at Travel + Leisure Co., owner of the Club Wyndham brand.
“Our resort teams continually challenge themselves to think of activities to enrich the club experience, whether that is the hobby farm at Club Wyndham Seven Mile Beach, gold sluice at Club Wyndham Ballarat or pedal cart track at Ramada Resort by Wyndham Phillip Island. The club provides families with bountiful options and we are pleased to see members taking advantage of them this summer.
“Lifelong friendships have been forged through this club. We have a friendly community where members willingly help each other get the most from their membership and share their experiences and tips with each other,” he added.
This summer, members are encouraged to share their photos and experiences with the hashtag #MyClubWyndhamSummer. This Holiday in Full Colour campaign is the second season of last year’s Colours of Summer and features activations at Club Wyndham resorts in Australia, New Zealand and Fiji, resort signage, inspiring member communication and colourful social posting across Club Wyndham’s Facebook and Instagram accounts.
Colour was chosen as the theme because it is a universal language to transform, represent and beautify – it connects people, and it is inclusive and inviting.
Last year’s “first season” of Colours of Summer was a success, with more than 1.5 million impressions, and was recently runner-up in the Marketing Campaign category of the HM Hotel Management Awards, regarded as the leading annual awards in the Australasian hotel industry.
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