In a world increasingly reliant on artificial intelligence (AI) for streamlining daily tasks, its intrusion into the travel sector sparks a notable generational divide among Australians. A recent survey by Compare the Market unveils that only about 15.3% of Aussies are open to letting AI chart their travel itineraries, a figure that underscores the cautious approach many still harbour towards this burgeoning technology.
Despite numerous reports touting AI as the next big trend in travel planning, the survey results paint a contrasting picture. Gen Z and Millennials are at the forefront of this tech wave, with approximately 20% of each group willing to embrace AI-crafted holiday plans. However, this acceptance is far from universal, with over half of both demographics expressing reluctance to let algorithms dictate their travel destinations.
This hesitation grows starker with age. A mere 7.4% of Baby Boomers show readiness to adopt AI travel planning. This group also registers the highest percentage of outright refusal at 61.6%, coupled with a significant 31.0% who remain undecided. The survey, breaking down responses by generation and attitude towards AI in travel, reveals these striking disparities:
- Gen Z: 21.9% Yes, 50.5% No, 27.6% Unsure
- Millennials: 21.7% Yes, 53.5% No, 24.7% Unsure
- Gen X: 14.5% Yes, 60.5% No, 25.0% Unsure
- Baby Boomers: 7.4% Yes, 61.6% No, 31.0% Unsure
- Australian Average: 15.3% Yes, 57.6% No, 27.1% Unsure
Catriona Rowntree, Compare the Market’s travel expert, notes the generational trend in adopting AI. “Younger generations are more attuned to the AI bandwagon than their older counterparts,” she observes. “As AI technology evolves and becomes more accessible, we might witness a broader acceptance across all age groups for AI-generated travel plans.”
Rowntree highlights the potential benefits of AI in travel planning, such as inspiring ideas and speeding up the planning process. However, she advises caution, suggesting travellers double-check AI-generated itineraries for suitability and avoid potential overlaps, given the nascent stage of these services.
Adrian Taylor, Executive General Manager of General Insurance at Compare the Market, emphasizes the importance of travel insurance, a necessity often overlooked in the whirlwind of holiday planning. “In the current economic climate, people are understandably more cautious about their travel expenditures,” Taylor remarks. “While AI can offer a convenient planning alternative, securing the right travel insurance remains crucial, especially for activities not typically covered by standard policies.”
He warns travellers about the financial risks of being uninsured, especially for activities like snow sports or cruises that require additional coverage.
Rowntree also shares valuable tips for international travel:
- Carry a pocket guide for on-the-spot references and off-the-beaten-path explorations.
- Learn basic local phrases or have a pocket dictionary at hand to enhance the cultural experience.
- Research local fashion and cultural norms, especially for visiting religious sites, to avoid cultural faux pas or unnecessary expenses.
This survey, conducted in November 2023, polled 1,002 Australian adults, offering a revealing glimpse into the nation’s readiness to integrate AI into travel planning. As AI continues to evolve, its acceptance in various facets of life, including travel, remains a subject of ongoing observation and debate.
Written by: Bridget Gomez
