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In a decisive move poised to recalibrate the dynamics of Australia’s travel industry, Snowfall, a global frontrunner in travel technology, has meticulously forged a strategic partnership with CT Partners, the nation’s preeminent consortium of independently operated corporate travel management firms and top-tier leisure agencies. This marks a significant stride in Snowfall’s ambitious expansion campaign within the Australian market. It is a testament to its unwavering commitment to challenging the status quo and breathing new life into the travel technology domain.

Founded in 2004, CT Partners has meticulously cultivated a robust network comprising 31 agencies, with a staggering combined turnover surpassing AUD$2 billion. This partnership entails CT Partners bestowing its members access to Snowfall’s cutting-edge Junction platform, a multimodal travel sourcing and booking juggernaut.

CT Partners CEO Matt Masson.

With its consumer-centric design, Junction introduces Junction One, a tool that stands as a beacon of innovation, providing travel management companies (TMCs) and corporate entities a seamless conduit to an unparalleled expanse of global travel content. This spans various verticals and ensures an immaculate travel experience from start to finish through its cloud-native capabilities and Junction Go, its multimodal travel content marketplace.

The inception of this formidable alliance builds upon Snowfall’s triumphant entry into the Australian market in June of the same year, marked by pivotal agreements with global TMC Traveltrust and MP Travel—a subsidiary of Gray Dawes Group and a CT Partners affiliate—to integrate Junction for their corporate clientele.

Stefan Cars, the visionary CEO of Snowfall, underscored the monumental implications of this partnership, stating, “This is game-changing for the market; CT Partners is empowering its members by delivering cutting-edge shopping, booking, and content solutions to their customers.” He further highlighted the strategic value of aligning with CT Partners, a network renowned for its influence and esteemed standing within Australia’s travel buying landscape.

“This partnership equips TMC members affiliated with CT Partners with a formidable competitive advantage,” Cars elaborated. “Through Junction, they can now offer an advanced, user-friendly booking experience, fortified by the world’s most extensive marketplace of bookable content. This includes NDC content, ushering in a new era of value, choice, and revenue generation opportunities for corporate clients, while simultaneously obliterating the necessity for TMCs and their clientele to seek NDC fares externally.”

CT Partners’ CEO Matt Masson expressed his enthusiasm about this strategic alignment, stating, “We are thrilled to welcome Snowfall as a preferred technology partner. The market has long been craving competition, particularly in online booking tools. Junction is the answer, empowering our members to ascend to new competitive heights while delivering a next-generation user experience to our clientele. Snowfall’s attentiveness to the unique challenges faced by TMCs in our market and its adeptness in identifying the potential of Junction to fill a critical void has left a lasting impression.”

This partnership signifies a monumental leap forward for Snowfall and CT Partners. It heralds a new epoch in Australia’s travel industry, characterized by innovation, competitive vitality, and an unwavering commitment to excellence.