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Today, a new horizon in luxury hospitality was unveiled. InterContinental Hotels & Resorts, recognized globally as the pioneer of international luxury hospitality, declared a sweeping brand evolution that promises to redefine opulence in travel.

Embarking on this trailblazing journey, InterContinental seeks to reimagine luxury travel experiences, presenting a delicate dance between unbridled freedom and comforting familiarity. This remarkable transition stems from their enduring conviction that journeys bridge cultures and broaden perceptions. Their commitment? To integrate state-of-the-art technology, groundbreaking design, and the unparalleled skills of their multicultural workforce.

Satisfying the Modern Luxury Voyager.

In this global transformation, the brand aspires to enthral today’s luxury traveller, quenching their thirst for enriched cultural interactions. New offerings incorporate a rejuvenated brand spirit, trailblazing food, beverage and hotel designs, and distinct brand hallmarks. With over 90 new properties in development across premier global destinations, this evolution promises a brighter future for InterContinental.

IHG’s luminary VP of Luxury Brands, Tom Rowntree, emphasized, “This isn’t merely a rebrand. It’s a profound metamorphosis of InterContinental as we propel to the vanguard of curating luxury experiences for tomorrow’s travellers. Collaboratively, with our 215 properties globally, we pledge to surpass the expectations of guests, stakeholders, and colleagues.”

Central to this evolution are the brand’s global ambassadors—their employees. New initiatives will further empower their diverse team, founded on the brand’s ethos that travel is an enlightening experience.

Blending Intentionality with Modern Lifestyle.

Acknowledging the multifaceted lives of modern globetrotters, InterContinental is committed to ensuring fluid transitions in their day. This includes state-of-the-art food and beverage programs curated to alleviate travel weariness. Additionally, a partnership with Isabelle Sjövall, a neuroscience-centric designer, ensures innovative guestroom designs addressing travel fatigue.

The ‘Timeshifter’ is a groundbreaking inclusion – an avant-garde jet lag app harnessing cutting-edge circadian science, ensuring rapid adaptation to varying time zones.

A Mecca of Cultural Wisdom.

Capitalizing on their six-decade-long legacy in 60 nations, InterContinental’s associates now double as cultural ambassadors. Their vision? To cultivate the concierge role into a monumental one—leading the innovative ‘Concierge Galleries’. Moving past conventional desks, these hubs mirror luxury boutiques, boasting interactive displays and sometimes even artful installations, fostering genuine guest interactions.

Curating Extraordinary Moments.

Understanding the significance of life’s treasured moments, InterContinental introduces the ‘Incredible Occasions’ program. This will spotlight exclusive hotel spaces, enhancing intimate events with masterclasses and other unique offerings. Their portfolio will also feature dedicated ‘Celebration Suites’, tailored explicitly for grand milestones.

The Essence of Cultivated Elegance.

Melissa Messmer, the visionary Global Head of Design for Luxury Brands at IHG, encapsulated the brand’s design philosophy, stating, “Every InterContinental entity is uniquely tailored, unified by our foundational design principles, ‘Cultivated Elegance’.”

Showcasing a diverse array of properties, the brand evolution accentuates supreme design and eternal style. With acquisitions and introductions, IHG Hotels & Resorts has planted its flag, spanning an unmatched 479 properties in over 70 countries.

In this monumental renaissance, InterContinental Hotels & Resorts invites the world—to journey in luxury, enriched by diversity, and constantly feeling at home.