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In a breathtaking blend of tradition and innovation, Munich Airport is ringing in Oktoberfest 2023 with a melodious twist. This year, thanks to the iconic German Brewery, Paulaner, and the inventive minds at creative agency thjnk Munich, travellers with wheeled bags can now partake in a musical prelude to the world-renowned Oktoberfest.

The Paulaner SoundTrack is poised between Munich Airport’s Terminals 1 and 2, anchoring in the heart of the Oktoberfest festivities. This interactive installation, an acrylic-glass footpath, offers a new way to immerse international and local visitors into the Oktoberfest spirit. As suitcases roll over it, they produce a delightful rendition of the timeless Oktoberfest anthem, Ein Prosit der Gemütlichkeit.

Finally, suitcase-pulling is fun! If you run your wheelie bags over the precisely milled grooves of
the “SoundTrack”, you create the most popular song of the Oktoberfest: “Ein Prosit der
Gemütlichkeit”.

Such an ambitious venture required immense precision. Grooves crafted meticulously into the track dictate the melody, with the speed controlled by guiding light strips. As one follows the light, the grooves sing harmoniously, producing the familiar Oktoberfest tune. Dr. Marshall Chasin, a prominent Canadian audiologist, used intricate calculations to achieve this acoustic marvel.

Ein Prosit der Gemütlichkeit isn’t just any tune. This classic is an Oktoberfest staple, compelling visitors to toast and celebrate often—sometimes up to thrice an hour! This song encapsulates Oktoberfest’s essence, making it an impeccable choice for Paulaner’s innovative project.

Delving into the significance of Paulaner Brewery in this grand celebration, it stands out as an institution. Of the six breweries in Munich, only Paulaner has the honour of presenting the official Oktoberfest beer. Not just an essential part of Oktoberfest, Paulaner’s brew claims the top spot in retail as the best-selling Oktoberfest beer. This authentic Munich original is a rich legacy in liquid form, celebrating Bavarian tradition with every sip.

As nearly 20% of Oktoberfest’s six million yearly attendees journey from foreign lands, this innovative welcome, harmonizing modernity with tradition, resonates deeply. The Paulaner SoundTrack acts as a melodious gateway, heralding visitors into the heart of Oktoberfest with a tuneful reception.

As countless travellers navigate Munich Airport, this Oktoberfest will be greeted not just by the sights and sounds of bustling terminals but by the rhythmic cadence of an Oktoberfest classic, thanks to their trusty-wheeled companions. Here’s to tradition, innovation, and a musical welcome!