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In a world where global connections become increasingly paramount, the premium travel giant Cathay embarks on a thrilling expansion, transcending its origins as an airline to revolutionize the travel lifestyle landscape in 23 global markets.

Embracing the ethos of ‘Feels Good To Move’, Cathay unveils its maiden global campaign in three years. This sensational initiative is more than a call to action; it’s a profound homage to humanity’s intrinsic desire for movement, stemming from the pulsating rhythm of our first heartbeat. With content designed to enthral and inspire, Cathay beckons the world to embrace the magic of motion.

Chief Executive Officer Ronald Lam nostalgically recounted Cathay’s 77-year journey, beginning with the iconic Douglas DC-3 aircraft, ‘Betsy’. As the brand evolved, mirroring its vast clientele’s shifting desires and needs, Lam expressed his fervour for this new era. He proclaimed, “Cathay’s metamorphosis signifies our unwavering commitment to superlative service, striving towards the pinnacle of global service brands.”

But Cathay’s vision stretches beyond the clouds. The brand embodies a holistic premium travel lifestyle that envelops diverse realms – from gastronomic delights and rejuvenating wellness experiences to exciting shopping escapades and innovative payment systems. Asia Miles, the brand’s exclusive currency, amplifies these experiences, letting customers delve deeper into the Cathay universe.

With Cathay Pacific retaining its esteemed position as the airline’s insignia, Cathay stands tall as the overarching master brand. Edward Bell, the erudite General Manager of Brand, Insights, and Marketing Communications, encapsulated Cathay’s ethos: “Our brand’s very essence is imbued with a relentless zest for progress. With every endeavour, we celebrate the exhilaration of motion, breaking boundaries, and continuous evolution.”

As Cathay casts its net across diverse terrains – from the bustling hubs of Hong Kong and the Chinese Mainland to the serene landscapes of New Zealand and the vibrant rhythms of Africa, Europe, and the Americas – travel aficionados worldwide can anticipate an enriched tapestry of experiences.

The horizon beckons, and with Cathay at the helm, the world is poised for an enthralling journey.