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Aloft Hotels - LogoIn an era marked by the fusion of culture, culinary arts, and contemporary designs, Aloft Hotels, an eminent brand within Marriott Bonvoy’s impressive portfolio of 31 hotel brands, has made a scintillating debut in Singapore’s bustling Balestier neighbourhood. The Aloft Singapore Novena doesn’t merely stand as the brand’s ambassadorial establishment in the country but also claims the title of the “largest Aloft hotel worldwide.”

Urban King Bedroom

Urban King Bedroom.

The Balestier vicinity, a lively district enriched with an unparalleled blend of local cuisines, cultural diversity, and entertainment venues, has found its latest jewel. This new addition solidifies Singapore’s reputation, extending far beyond its status as a global financial nexus, encompassing a fusion of traditions, cuisines, and innovations. Matthew Boettcher, the Vice President and Global Brand Leader of Aloft Hotels, expressed his enthusiasm, “Singapore’s diverse tapestry of cultures and ideas makes it an impeccable match for a dynamic brand like Aloft. We eagerly anticipate hosting both corporate and recreational guests, introducing them to the distinctive, connected ambience Aloft is celebrated for.”

Distinguished architects from the globally acclaimed KKS International have crafted the Aloft Singapore Novena, pivoting around a “distinct by design” motif. This design vision is dramatically realized as guests are welcomed by a 2.5-meter-tall crescendo sculpture, a fusion of glass and luminance, embodying the spirit of every visitor, with 781 meticulously designed rooms and four suites sprawling across two imposing towers, the design inspiration roots from the vibrant shophouses synonymous with Singapore’s rich history. Modern amenities like plush bedding, 55” flat-screen televisions, state-of-the-art charging solutions, and complimentary high-speed Wi-Fi ensure a seamless and luxurious stay.

Culinary connoisseurs will revel in the diversified gastronomic landscape the hotel introduces. Yuè offers a modern twist to Chinese delicacies, and 21 on Rajah tempts palates with Mediterranean and Asian buffet selections. The signature W XYZ® bar beckons as the energetic heart of the hotel, while Re: fuel by Aloft presents 24/7 quick bites for the always-on-the-move guests.

Wellness enthusiasts will find solace in the dual Re: charge gyms, while the Splash Pool offers a haven to unwind. Corporate guests and celebrators can utilize the five ultra-modern meeting areas with cutting-edge AV tech and dazzling LED video walls.

Tony Cousens, General Manager of Aloft Singapore Novena, articulated the brand’s ambition: “As the world’s largest Aloft hotel, we stand as pioneers in delivering experiences enriched by music, design, and innovation. With our advantageous location, we’re primed to meet the diverse requirements of today’s global traveler.”

Strategically positioned a mere 10-minute drive from Singapore’s Central Business District and near cultural hotspots like Little India, guests can effortlessly traverse between serene landscapes like the Singapore Botanic Garden and the urban buzz of Orchard Road.

For an immersive experience, visit www.aloftsingapore.com.

 

 

 

Written by: Michelle Warner

 

 

 

 

 

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