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In a riveting display of international camaraderie and a massive boost for tourism, the Philadelphia Convention and Visitors Bureau (PHLCVB) has hosted the iconic Today Show Australia in a live broadcast from the heart of Philadelphia. This electrifying event, aired live on the steps of the globally renowned Philadelphia Museum of Art on Tuesday, August 22, 2023, was more than a mere broadcast. It marked the city’s massive push to establish itself as a paramount US destination, enticing leisure travellers and global conventions.

Philadelphia – South Philly: Italian Market – Ralph’s Italian Restaurant.

The charm of Philadelphia was on full display, with segments celebrating its rich history, stunning art scene, mouthwatering culinary offerings like the legendary Philly cheesesteak, a pulsating sports culture, and the vibrant array of significant events slated over the next few years.

With a whopping $17.8 million splurge and over 36,000 hotel stays logged by Australian visitors in 2019, there’s undeniable potential for this iconic American city. With the recent inception of direct flights from Sydney via Auckland to the Big Apple, the connectivity and appeal of East Coast USA have only amplified. “With enhanced flight options, we foresee a magnified influx of visitors, motivated to delve deeper into the heart of what Philadelphia truly offers,” voiced an optimistic Gregg Caren, CEO of PHLCVB.

This climactic Today Show Australia broadcast was the crescendo of PHLCVB’s recent whirlwind tour to Australia and New Zealand. A joint venture alongside stalwarts Meet Boston and Destination DC, this expedition strived to bolster the “East Coast USA” brand. PHLCVB’s team, under the astute leadership of Gregg Caren, crisscrossed Auckland, Melbourne, and Sydney. Their mission was clear – rejuvenating vital travel trade bonds and marketing the East Coast USA’s enhanced accessibility.

As the cameras rolled, a bevy of Philadelphia’s finest took centre stage:

The city’s dynamic Mayor, Jim Kenney.
The ever-engaging City Representative, Sheila Hess.
Kathryn Ott Lovell, the brainpower steering the Philadelphia Visitor Center Corporation.
Alejandro Bedoya, the charismatic Captain of the Philadelphia Union.
A dazzling spectacle of mascots representing Philadelphia’s illustrious sports arsenal.
Spirited performances by the Quaker City String Band and dancers from Hip Hop Fundamentals.
The culinary maestros behind Pat’s Steaks, Max’s Steaks, and the trendy HipCityVeg.
The innovative mind behind Yard’s Brewing Company, Tom Kehoe.

The atmosphere was electric, with residents pouring in, their hearts brimming with pride and city spirit. To heighten the allure, representatives from the Philadelphia Union, Philadelphia Eagles, and the FIFA World Cup 26 Philadelphia™ engaged with the multitudes, dishing out enticing giveaways.

Philadelphia’s ardour was unabated regardless of the heavens’ will – rain or gleaming sunshine. Live segments kick-started at 3:40 pm ET, painting a vibrant tapestry of a city that beckons the world to its grandeur.