Travelport, a renowned global technology behemoth, has made waves in the corporate travel sector by unveiling its integration with Deem, a corporate travel management powerhouse, in a rapid turnaround of just five months post-acquisition. This amalgamation dubbed the “next-generation of corporate travel retailing,” is set to redefine business voyages worldwide.

The corporate travel landscape has witnessed a seismic shift since the day Travelport shared its decision to acquire Deem. Both companies, leaders in their respective domains, envisaged a unified platform that catered to the evolving requirements of the corporate world. Their objective? Offer end-to-end servicing of diverse content sources, most notably NDC (New Distribution Capability), without any hitches.

“Our vision was clear. We aimed to match the sophistication of modern retail experiences for leisure travels in the corporate travel realm,” opined John Elieson, the dynamic COO and Deputy CEO of Travelport. “Our acquisition of Deem wasn’t just a business move; it was a commitment to elevate the corporate travel experience. And today, as we announce the integration of Deem with Travelport+, we’ve not just kept our promise but transcended it.”

The fusion of Travelport and Deem promises corporations, TMCs, and their travellers an unrivalled platform. This cutting-edge ecosystem is enriched with the Content Curation Layer (CCL), a facet of Travelport+ that leverages AI and machine-learning prowess. The outcomes? Speedier search responses, relevant results, pinpoint accuracy, and a retail experience reminiscent of the future.

However, the announcement isn’t just about integration. Deem’s journey in the past 150 days post-acquisition has been nothing short of spectacular:

• Recognition as a ‘Champion’ at the Software Reviews 2023 Travel Management Emotional Footprint Awards.
• Expansion to cater to global audiences in over 60 countries.
• An impressive net score of 9.5 in customer satisfaction, overshadowing the industry norm.
• Achieving the highest CX score (9.7) among all corporate booking platforms.
• A strategic rebrand of the ‘Etta’ platform to ‘Deem,’ encapsulating its core essence of corporate retail innovation.
• And, clinching a Stevie Award for its commendable Diversity and Inclusion initiative.

The future, as Travelport sketches it, looks incredibly bright for this unified platform. By 2024, the company anticipates Deem to further cement its global presence, especially in the EMEA and APAC regions. Not stopping at that, they aim to enhance user interface dynamism and incorporate superior emissions data, a feature already present on Travelport+.

Elieson’s voice brimming with passion, he remarked, “Corporate clients expressed two primary needs – a unified portal for all content and a hassle-free traveller servicing experience. With Deem and Travelport+ converging, we’ve merged top-tier, people-focused design with unparalleled user experience. This isn’t just a corporate tool; it’s a voyage reimagined.”

In essence, the synergy of Travelport and Deem is not just an integration; it’s a redefinition of corporate travel, ushering in a new era where business trips are as delightful and efficient as leisurely vacations. The future of corporate travel, it seems, has landed – and it’s called Travelport+.

Written Anne Keam

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