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Korea’s leading car rental brand, Lotte Rent-A-Car, is making strides as a pivotal participant in the K-Tourism Cooperation Committee. This committee is organized to mark the ‘Visit Korea Year 2023-2024’, an initiative established by the Ministry of Culture, Sports and Tourism (MCST) to boost the nation’s tourism appeal to international tourists. Among the chosen partners, Lotte Rent-A-Car holds a unique position as the sole rental car service, enhancing the tourism experience through seamless mobility solutions.

The MCST, in its mandate to stimulate the influx of foreign tourists, handpicked companies for the K-Tourism Cooperation Committee. Lotte Rent-A-Car’s top position in Korea’s rental car market and its strategic alliance with Hertz, a renowned global car rental brand, made it an ideal choice for this venture. This association has further bolstered Lotte’s reputation for international collaboration and commitment to customer service. With 24-hour assistance personnel and comprehensive rental guides available for non-Korean customers, the firm also provides an accessible English website, simplifying car booking for international tourists.

Lotte Rent-A-Car is going beyond mere rental service to optimize the experience for visitors during the ‘Visit Korea Year’. Suppose a customer hires any vehicle for at least three days or a premium car such as a Genesis GV70, G80, GV80, or G90 for at least a day from the Incheon International Airport, Gimpo Airport branch, or any Seoul office. In that case, they receive two free passes to the remarkable Seoul Sky Observatory.

The Observatory, a crowning feature of the Lotte World Tower, offers a mesmerizing 360-degree panorama of Seoul’s capital city from the fifth tallest building worldwide. The breathtaking view from the top, 123 stories and 555 meters high, melds Korea’s rich history with its vibrant contemporary culture, making it a must-visit locale for every tourist.

Additionally, Lotte Rent-A-Car is joining hands with Hotel Dawson, a participant in the Korea Summer Beauty Sale promotion. Premium rented vehicles will be equipped with Hotel Dawson’s air fresheners. Customers will receive two 7ml air freshener samples and a 10% discount coupon redeemable at the Hotel Dawson lounge near Sinsa Station. Future benefits include eSIM discounts for international visitors and a complimentary electric vehicle charging car rental service.

Details of these offerings can be accessed on the Lotte Rent-A-Car’s website.

Choi Jin-hwan, CEO of Lotte Rent-A-Car, shared his enthusiasm for this partnership: “Lotte Rent-A-Car is committed to creating a conducive environment for foreign customers to utilize our services. As we celebrate the ‘Visit Korea Year 2023-2024’, we’re eager to drive the promotion of Korea’s beauty by providing handy car rental services to a larger customer base as part of the K-Tourism Cooperation Committee.”