Revolution is brewing in the coffee industry as advanced artificial intelligence (AI) is harnessed to bring never-before-seen efficiencies to the entire supply chain. Driving this digital makeover is Greensquare, a trailblazing AgTech firm that aims to empower critical stakeholders across the chain, from the growers to the consumers. Leveraging their state-of-the-art software, greensquare is bringing a digital transformation to the coffee industry, promising better risk management, enhanced operations, and optimum cost-quality ratio.
Caleb Holstein, the General Manager of greensquare, said, “We are working towards a future where advanced AI tools will streamline every step of the process, right from cultivation to consumption, saving resources and minimising friction.” Holstein believes that the bedrock of a successful AI integration lies in structured data and organised processes.
greensquare’s COO, Jan-Hendrik, underscores the urgency of integrating technology into the industry. He warns that current inefficiencies endanger both the cost and quality of the final product, thus threatening the very existence of our coffee supply. Jan-Hendrik asserts that greensquare solves these challenges, ensuring coffee remains accessible by alleviating these risks.
Leading the march towards a new dawn in the coffee industry, greensquare is spearheading a comprehensive B2B multi-seller procurement platform. Since its introduction in February 2023, the platform has seen quick adoption, with 20% of Australia’s buyers and 30% of sellers already registered. This swift acceptance indicates a readiness for the industry to embrace the digital revolution.
Furthermore, greensquare’s ongoing equity crowdfunding campaign presents an unparalleled opportunity for investors to buy into this innovative AgTech venture. By doing so, investors gain a share in the digital future of the coffee supply chain and beyond.
To become part of this game-changing revolution shaping the coffee industry’s future, visit greensquare’s platform.
About greensquare: A brainchild of coffee professionals and technology pioneers, greensquare is an online platform aiming to transform the coffee supply chain digitally. Greensquare is ensuring the coffee industry thrives in the digital age by connecting coffee roasters with traders and facilitating seamless processes.
Written by: Bridget Gomez
