Innsbruck, Austria’s Alpine jewel, has much more to offer than its reputation as a dual Olympic Winter Games host. Nestled in a remarkable blend of urban sophistication and alpine magnificence, it captivates visitors with a chance to marvel at imperial treasures while enjoying exhilarating ski or hiking trails, all within a day’s exploration.
An experienced Austria Guide and blogger, Verena Abenthung, introduces us to Innsbruck’s multifaceted allure. Known for her popular city walks, Verena shares her insights into the top five must-visit sites, each accessible with the Innsbruck Card.
A regal spectacle awaits at the Golden Roof, a testament to Emperor Maximilian I’s grandeur. The Roof, adorned with 2,657 gilded copper shingles, is a golden marvel. Frescoes and reliefs ornament the emperor’s opulent creation. To learn more about the historical lore of the Golden Roof, a visit to the adjoining museum is highly recommended.

Ambras Castle and it’s garden
Next, venture up to the Nordkettenbahnen cable railways. Here, the city’s proximity to the mountains is jaw-droppingly apparent. Verena points to the station buildings as exemplary models of modern architecture, thanks to Zaha Hadid’s genius in 2007. From the Hafelekar peak, the panoramic vistas stretch from the city to the Karwendel mountains. The Alpine Zoo, Europe’s highest zoological garden, is an added treat for families and wildlife enthusiasts.
The Bergisel ski jump, an iconic sleek metal tower designed by Hadid, is a testament to Innsbruck’s sporting legacy. Providing an adrenaline rush for world-class ski jumpers and panoramic views for visitors, the Bergisel ski jump is a must-see. Don’t miss the “Drachenfelsen” viewing platform, providing breathtaking views of the Sill Gorge.
The Court Church, seemingly simple from the exterior, houses a treasury of historical artifacts. From the rare Ebert organ to Emperor Maximilian I’s ornate funerary monument, the Court Church is a journey through a regal past.

Swarovski Crystal World (Headquarters) in Innsbruck, Austria
Lastly, visit the magnificent Ambras Castle. Built by Archduke Ferdinand II for his beloved wife, Philippine Welser, the palace now serves as one of the oldest museums in Europe. The Ambras Castle houses an extensive collection of art, armour, and curiosities, with Ferdinand’s discerning eye evident in each display.
Take a detour to Wilten, a vibrant neighbourhood that fuses tradition with modernity. The Rococo Basilica, the Grassmayr bell museum, and the Tirol Panorama Museum are here. Don’t forget to visit NALA Individuell Hotel, a sustainable 4-star retreat, and explore the local culinary delights at the Markthalle or during an Innsbruck Food Tour.
Add sparkle to your journey with the Swarovski Crystal Worlds, a museum and art centre featuring 17 Chambers of Wonder.
Winter visitors can make the most of the city’s 13 ski areas with the SKI + CITY Pass Stubai-Innsbruck, which offers more than just access to the slopes, with admission to sights, swimming pools, and bus services included. Truly, Innsbruck is a destination that embraces both the athletic and the aesthete, embodying an unmatched blend of relaxation and adventure.
Written by: Bridget Gomez