As instructed by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the #DubaiDestinations campaign has launched its newest venture, welcoming locals and tourists to experience the pleasures of Dubai’s summer season. This move is the latest effort to showcase Dubai’s unrivalled allure as a go-to summer hotspot, filled with engaging narratives of its rich tapestry of attractions.

Led by Brand Dubai, the Government of Dubai Media Office’s (GDMO) creative sector, this seasonal campaign aims to share the magic and charm that make Dubai an exceptional summer destination with global audiences. From tranquil beach retreats to exhilarating indoor activities, Dubai’s summer promises an array of top-rated experiences, fascinating waterparks, and scenic hotels.

Her Excellency Mona Al Marri, the Vice Chairperson and Managing Director of the Dubai Media Council and Director General of GDMO, affirmed that this initiative aligns with His Highness Sheikh Mohammed bin Rashid Al Maktoum’s vision. The goal is to make Dubai the world’s foremost city for living and visiting. The campaign harnesses storytelling’s power to illuminate Dubai’s unique character and urban creativity, which stands out as one of the world’s premier destinations.

“Through the #DubaiDestinations campaign, we extend a warm invitation to the global community to explore the vibrant diversity and memorable experiences that embody Dubai’s spirit,” Mona Al Marri stated.

Shaima Al Suwaidi, the Director of Brand Dubai, shared that the campaign’s latest season invites everyone to explore Dubai’s enriching summer treasures. The campaign partners with government bodies, stakeholders from the public and private sectors, and the dynamic creative media community to boost Dubai’s profile as a diverse summer attraction.

Brand Dubai plans to launch interactive guides that provide insightful details about Dubai’s foremost summer experiences. These guides, a must-have for anyone looking to experience the best of Dubai’s summer season, cover topics ranging from highly-rated summer camps for children and enticing water activities to captivating staycations and indoor hotspots.

Under the ‘Proudly from Dubai’ banner, the #DubaiDestinations campaign will also shed light on indoor venues such as malls, family-friendly restaurants, indoor sports facilities, theme parks, and much-loved local food outlets. This initiative, initiated by Brand Dubai, celebrates the success stories of homegrown businesses in Dubai.

Moreover, the campaign will engage some of Dubai’s most accomplished creatives — influencers, photographers, digital content creators, visual artists, animators, and videographers — to produce engaging content showcasing Dubai’s allure.

The #DubaiDestinations campaign will be dispersed across multiple media platforms, including digital, broadcast, print, and outdoor, targeting a broad cross-section of local and global audiences to maximise its reach.

Embrace this unique opportunity to journey into Dubai’s summer season — an adventure filled with extraordinary experiences and vibrant diversity that are the hallmarks of this global city.

Written by: Kevin Hall

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