Wellington, the charming capital of Aotearoa, New Zealand, is readying itself to host the country’s largest tourism trade show, TRENZ 2024. For the first time, the heart of the country’s governmental affairs, Te Whanganui-a-Tara, is bracing to greet hundreds of domestic and international delegates at the prestigious Tākina Wellington Conference and Exhibition Centre from May 8th through the 10th, 2024.
The eagerly-awaited event is the initiative of the Tourism Industry Aotearoa (TIA) – New Zealand’s preeminent tourism association. Rebecca Ingram, TIA’s Chief Executive, expressed her delight at the new venue choice as TRENZ embarks on its mission to innovate, evolve, and reintroduce the splendours of New Zealand to the global audience.
Every year, TRENZ is a pivotal platform where hundreds of international travel buyers, sellers, and media delegates converge to interact with New Zealand’s leading tourism operators. The 2024 edition is all set to generate significant economic benefits for the capital city, with an expected influx of more than 1500 attendees. This boon will benefit local accommodation providers and tourism attractions, boosting the city’s economy.
The format of TRENZ 2024 has undergone a revamp, offering delegates additional time to explore the irresistible allure of the capital city before and after their business meetings. As such, attendees can expect a healthy dose of Wellington’s famed culture and vibrant events, providing them with a first-hand experience of what New Zealand’s capital city has to offer.
Wellington’s Mayor, Tory Whanau, echoed the sentiments, expressing joy at the opportunity to showcase Te Whanganui-a-Tara’s ‘manaakitanga’ – a Māori concept encapsulating hospitality, kindness, and generosity. “We can’t wait to welcome domestic and international guests to experience all that our capital city has to offer,” Mayor Whanau stated.
WellingtonNZ’s CEO, John Allen, acknowledges the vital role played by various local partners, including Te Papa, Wellington Airport, Interislander, Wētā Workshop, and numerous hoteliers. Their collective effort and spirit of collaboration have been instrumental in securing TRENZ and projecting Wellington onto the global tourism stage.
Prospective attendees can get involved by registering for TRENZ 2024 via TRENZ Connect, an innovative platform connecting New Zealand tourism with global partners. TIA members are offered preferential rates to attend the event, reinforcing the association’s commitment to promoting New Zealand’s tourism sector. For those interested in promoting New Zealand tourism to international audiences, strict criteria have been laid to ensure the highest standards are maintained.
As Wellington gears up for TRENZ 2024, all eyes will be on the capital city as it unveils its enchanting blend of vibrant culture, iconic events, and warm hospitality. Get ready, Wellington – it’s your time to shine!
Written by: Christine Nguyen