Hyatt Hotels Corporation, a leading global hospitality company, announced today the highly anticipated opening of four new all-inclusive resorts in Bulgaria. The launch of Secrets Sunny Beach Resort & Spa, Dreams Sunny Beach Resort & Spa, AluaSun Helios Beach, and Alua Helios Bay marks the entry of the Inclusive Collection, a part of the renowned World of Hyatt loyalty program, into Eastern Europe. This expansion further solidifies Hyatt’s presence in Europe, adding to its existing portfolio of all-inclusive resorts in Spain and Greece.

Javier Coll, the Group President of Global Business Development and Innovation at Inclusive Collection, Hyatt, expressed the company’s commitment to introducing their world-class all-inclusive model to Bulgaria. Coll stated, “We are delighted to open four resorts in Obzor and Sunny Beach, demonstrating our dedication to intentional growth in Europe. We look forward to providing guests with unforgettable experiences at our Secrets, Dreams, Alua, and AluaSun resorts.”

Oceana Dining

The two beach destinations, Sunny Beach and Obzor, were carefully selected for the Inclusive Collection’s debut on the Black Sea coast. Sunny Beach, Bulgaria’s most famous resort town, offers a picturesque waterfront location for both Secrets Sunny Beach Resort & Spa and Dreams Sunny Beach Resort & Spa. Secrets Sunny Beach Resort & Spa caters exclusively to adults, boasting 335 guestrooms and suites overlooking the sea. The resort features luxurious amenities, including three infinity pools, a full-service spa, and six restaurants offering an array of international culinary delights. In addition, guests can enjoy live music, yoga classes, and aqua spinning.

Adjacent to Secrets Sunny Beach Resort & Spa, the family-friendly Dreams Sunny Beach Resort & Spa provides 597 thoughtfully designed guestrooms suitable for couples and families. This resort offers various activities for all ages, with five outdoor pools, a children’s pool with water slides, and access to the Explorer’s Club for Kids and Core Zone Teens Club. The Dreams resort also provides guests with exceptional Unlimited-Luxury® inclusions, ensuring a seamless and unforgettable stay.

In the tranquil coastal town of Obzor, travellers can experience the beachfront tranquillity of AluaSun Helios Beach and Alua Helios Bay. AluaSun Helios Beach, offering 192 guestrooms, allows guests to unwind amid breathtaking sunrise and sunset views. The resort boasts an outdoor swimming pool, a gym, and three restaurants serving a variety of gastronomic delights. Alua Helios Bay features 318 guestrooms with balconies overlooking the Black Sea, an outdoor pool, an indoor pool, and a wellness area. Both resorts provide a range of activities and entertainment suitable for families, including the Astro Club for children aged 4 to 12.

Gonzalo del Peon, the Group President of Global and Commercial at Inclusive Collection, Hyatt, acknowledged the evolving preferences of all-inclusive luxury travellers. Del Peon stated, “Modern travelers seek holistic experiences that combine the reliability of a trusted brand with immersive destination offerings. These new Bulgarian resorts perfectly embody these desires and our commitment to exceeding guest expectations.”

The opening of these four resorts in Bulgaria complements Hyatt’s existing presence in the country, which includes the Hyatt Regency Sofia. Additionally, Hyatt plans to open the Hyatt Regency Pravets Resort later this year, further solidifying its brand presence in Bulgaria.

To learn more about these exciting new resorts or to book a stay, please visit the official Hyatt website at www.hyatt.com.

Written by: Anne Keam

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