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The world of travel is constantly evolving and changing, and sleep tourism is the latest trend that’s taking off in a big way. With more and more people struggling to get a good night’s sleep, the travel industry is responding by offering sleep-centric travel experiences.

Sleep tourism is a type of travel designed to help you get a better night’s sleep. Hotels and providers offer everything from sleep retreats to luxury suites to optimise your sleep experience. According to James Smith from the travel website Travel Lingual, “Over the past years, we have seen the growth of wellness offerings for travellers, it is only natural that this should extend to sleep too”.

The Park Hyatt New York is one hotel leading the charge in sleep tourism, with their AI-powered Bryte bed designed to optimise temperature throughout sleep stages, leading to a better night’s sleep. The hotel’s Sleep Suite concept also includes sleep accessories like sleep masks, essential oils, and sleep-related books.

White House Hideaway in the English countryside offers a “Sleep Weekend” consultation with a qualified Sleep Coach for those looking to escape the city. Guests will arrive at the off-grid cabin to find a sleep welcome pack containing a sleep journal, eye mask, earplugs, and more.

Preidlhof in Northern Italy offers a highly personalised seven-day Sleep Better retreat if you want a more extended sleep holiday. Guests are fitted with a smart device to monitor their sleep throughout their stay. Various treatments include a sleep massage, dolomitic sleep rituals, acupuncture, and sound and quartz classes.

Even hotels in bustling cities like London are getting in on the sleep tourism trend. The Cadogan, a Belmond Hotel in Chelsea, offers a sleep concierge service, with hypnotherapist and sleep expert Malminder Gill providing meditation, consultations, and other services to help guests get a good night’s sleep. Guests can even choose from a “pillow menu” to customise their sleep set-up.

Sleep tourism is expected to continue gaining popularity in the coming years. With so many options available, from luxury sleep suites to remote cabins in the countryside, there’s something for everyone looking to get a better night’s sleep while travelling.