Luxury travel and lifestyle brand TUMI has unveiled its latest limited-edition collection, the TUMI | McLaren 60th Anniversary Collection, to celebrate six decades of elite motorsports team and luxury supercar maker McLaren. The collection features luggage, bags, and accessories in McLaren’s signature papaya colourway, with a combination of modern, lightweight materials and cutting-edge technology. This collaboration was announced in the final instalment of TUMI’s Spring 2023 campaign, “Unpack Tomorrow,” which features McLaren Formula 1 driver Lando Norris.
Lando Norris carries the McLaren 60th Anniversary Velocity Backpack in Papaya
TUMI’s Creative Director, Victor Sanz, expressed excitement about the partnership, stating that the synergies between TUMI and McLaren are undeniable. The collection was designed to accommodate the needs of pioneers, travellers, and adventurers on the go. The pieces combine functionality with modern design, reflecting the ethos of both companies.
The TUMI | McLaren 60th Anniversary Collection includes the Velocity Backpack, Aero International Expandable 4-Wheeled Carry-On, and Torque Sling, all in McLaren’s signature papaya colourway. The new collection officially launched on April 13th and is available in TUMI stores worldwide and online at TUMI.com.
Goran Ozbolt, Chief Designer of McLaren Automotive, expressed his excitement for the collaboration, stating that this edition of luxury travel pieces celebrates the founder Bruce McLaren’s passion for looking to the future and pushing boundaries. The collection is a bespoke capsule edit that builds on the success of McLaren’s core and carbon fibre collections.
The TUMI | McLaren 60th Anniversary Collection was launched alongside Lando Norris’ instalment of “Unpack Tomorrow.” The video features the racing superstar in a short-film montage of his travels, showcasing a hybrid McLaren Artura supercar, and the ways that his TUMI bag’s performance matches his own. The campaign reintroduces best-selling pieces from TUMI’s core TUMI | McLaren collection, which the brand has relaunched this season.
To amplify its partnership with McLaren, TUMI will launch a global content series at key Grand Prix races, including community engagement tactics, influencer talent, and exclusive giveaway prizes.
In conclusion, the TUMI | McLaren 60th Anniversary Collection celebrates six decades of excellence and collaboration between two brands rooted in creating world-class, performance luxury products. The limited-edition collection showcases a blend of cutting-edge technology, innovation, and design excellence. Fans of both TUMI and McLaren can purchase the new collection and explore the latest campaign featuring Lando Norris.
Written by: Jill Walsh
