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Destination NSW Showcases the Updated Cruise Guide at Seatrade Cruise Global, Inviting the World to Discover the Rich Diversity of Cruise Port and Shore Excursion Options Along the NSW Coast.

Destination NSW has debuted its latest edition of the “Cruise Sydney & New South Wales – Along the Blue Highway” guide at Seatrade Cruise Global, the world’s largest cruise industry trade event in Florida. Developed in partnership with the Port Authority of NSW, the updated guide features new products and experiences in each of the state’s nine port destinations and updated port parameters and infrastructure, making it an essential resource for the cruise sector.

With one million passengers expected to pass through Sydney cruise terminals in the 2022-23 financial year and visitation rates in NSW approaching pre-pandemic figures faster than expected, cruising has never been more critical for the state’s visitor economy. The new guide is a fresh and up-to-date resource that will help sell NSW as one of the world’s best cruise destinations for years to come.

Steve Cox, CEO of Destination NSW, emphasized the importance of investing in industry resources that help shine a bright light on NSW shore experiences to potential passengers as the agency works towards its goal of NSW being the premier visitor economy of Asia-Pacific. “Cruise Sydney & New South Wales – Along the Blue Highway” is essential for promoting the diversity of cruise port and shore excursion options along the NSW coast.

Philip Holliday, CEO of the Port Authority of NSW, noted that Sydney is one of the most sought-after destinations worldwide for cruising. The provisioning of cruise ships with locally sourced produce and the 9,000 jobs the sector creates will see long-lasting benefits for NSW. The updated guide is a crucial industry resource that showcases the best of what NSW offers and helps cement the state’s position as a leading cruise destination.

The new guide is available for viewing on the Destination NSW website, and it will undoubtedly attract even more visitors to the state’s stunning coastline, picturesque landscapes, and diverse attractions. With the cruise sector showing remarkable resilience in the face of the pandemic, this guide is a timely reminder of the exciting possibilities that await passengers along the Blue Highway.

Link to the guide: https://www.destinationnsw.com.au/tourism/marketing-opportunities/sector-marketing/cruise-2.