It’s Freedom Time! at Cora Cora Maldives – but with a new twist! A special collaboration launching in March with Starboard (Stand-Up Paddle Board) and Blue Tiki puts the tagline ‘Sustainability is Freedom’ centre-stage to highlight the positive impact all the participants in a new campaign can make on the climate.
By joining Cora Cora Maldives’ ‘Zen Adventure of a Lifetime’ campaign, individuals become “Future Fighters” who are rewarded for their sustainable actions which can contribute to a better future for all. The goal is to inspire people to adopt environmentally sound habits and to continue taking the next steps toward reversing climate change long after the seven-month project is over.
A few highlights: Starboard will prepare a calendar so participants can see how well they are doing by fulfilling different tasks – for each they will receive BTiki Coins. Completion of special tasks will lead to a higher number of coins as a reward, and eventually, 17 participants will be eligible for the Grand Prize of five nights for two adults at Cora Cora Maldives’ stunning Maldivian resort including international flights sponsored by Starboard with paid carbon offsetting.
For Cora Cora Maldives sustainability is a priority and a journey in which everybody has a role to play. Even after the campaign, people will continue to pick up trash, plant trees, and go paddle-boarding. Each of its conservation strategies has been carefully designed to achieve the resort’s sustainability targets, reduce the long-term environmental impacts, protect the destination’s rich culture, and increase the welfare of employees, guests, and the environment. From limiting single-use plastics to implementing sustainable operations across every department within the resort, Cora Cora Maldives is doing invaluable work today to ensure a greener future for the next generation.
As a sustainability champion, Starboard has also developed a strong track record since 1994. One of the oldest windsurfing and paddle-board brands, dedicated to reducing its environmental impact and including recycled and biodegradable materials in its production processes, Starboard has also promoted ocean conservation and raised awareness of plastic pollution.
Blue Tiki is a like-minded brand that aims to incentivise climate-positive actions with social tokens that reward users for participating in activities that benefit the planet. Tokens can be used to gain voting power on the next sustainable initiative, access to sustainable events, purchase eco-friendly merchandise, and even planting a mangrove under your name. The more tokens collected; the more positive impact created in the world – which is exactly what Cora Cora Maldives is working towards.
Cora Cora Maldives is the first and only hotel in Raa Atoll to be awarded coveted Green Globe certification by Green Globe, the global leader in sustainable tourism practices which was founded 29 years ago. Cora Cora Maldives’ latest initiative with two world-leading partners builds on this recognition and celebration of its effective and efficient sustainable solutions to bring the urgent mission of conserving the planet to a wider group of global supporters!
Everybody can make a difference!
Cora Cora Maldives is 45-minutes by seaplane from Velana International Airport or 30 minutes by domestic flight followed by a 20-minute speedboat journey. Cora Cora Maldives is the ultimate idyllic, island escape.
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