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New Zealand is going big at the AIME trade show, with 27 partners joining the Tourism New Zealand Business Events team to showcase the country’s business events appeal to the Asia Pacific market.  

“This is our largest ever contingent travelling across the Tasman for AIME, with nearly 60 members of New Zealand’s business events industry on stand,” commented Tourism New Zealand General Manager NZ & Business Events, Bjoern Spreitzer.  

“We’re extending an invitation to event organisers who seek more through extraordinary travel. New Zealand has world-class venues, aspirational activities, and innovative research and content to ensure a successful business event. But New Zealand also rewards those who come looking for deeper, more meaningful connections.   

“We’ve seen an increase in business events that encompass a broader Australasian and Asia Pacific regional approach. There’s a move to grow and develop the knowledge and networks in our region, which business events can facilitate. 

Pepeha

As Spreitzer points out, New Zealand’s business events industry is “in a growth phase”, with three new convention centres open or opening in the country’s major cities.

“We want to showcase our new venues and attractions, and the team approach that makes holding an event in New Zealand so appealing and so easy,” Spreitzer said.

Guests to the stand will also receive a unique welcome, with the chance to create their own printed version of their pepeha, a traditionally structured introduction to Māori culture that connects people to place.    

Joining Tourism New Zealand’s Business Events team on the stand will be destinations Auckland Convention Bureau, Business Events Wellington, ChristchurchNZ, Destination Queenstown, Dunedin Business Events, Hamilton & Waikato Tourism, Business Events Southland, and RotoruaNZ, as well as flagship airline Air New Zealand, and industry association BEIA (Business Events Industry Aotearoa).   

Venue representatives at the show will cover the New Zealand International Convention Centre (NZICC) in Auckland; Te Pae Christchurch Convention Centre; Tākina Events, Rotorua Energy Events Centre; Auckland Conventions, Venues & Events; Venues Ōtautahi; Venues Wellington, and Rotorua Venues.   

Accommodation and events providers include Cordis Auckland, Heritage Hotels, Millennium Hotels and Resorts, Scenic Hotel Group and Fable Hotels & Resorts, plus Alpine Luxury Tours, Te Puia NZMACI, Oxbow Adventure Co, Great Journeys New Zealand, RealNZ, and DMO Lime & Soda. 

Spreitzer says: “We can’t wait to update the world on what’s new in New Zealand. Come and see us during our appointment streams or pop by to experience some kiwi hospitality and enjoy a coffee and or some New Zealand wine and a chat.”  

 New Zealand is situated on stand C9.