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Aiden doubles portfolio of boutique hotels as the brand launches in Scandinavia and India.

BWH Hotel Group® is expanding its upscale, chic boutique brand, Aiden, as the brand is set to grow by over 200% in the years ahead, with the portfolio doubling in 2023 alone. Highlights of the brand growth include the upcoming launch of Aiden in India and the launch of Aiden in Scandinavia, where 30 new hotels have been added to the portfolio, each of which offers groundbreaking hologram concierge service.

Aiden offers guests access to the pinnacle of the boutique, resort and upscale lodging and an experience as unique as each hotel’s destination.

BWH Hotel Group’s® Aiden® Begins 2023 By Doubling Size Of Global Portfolio And Launches Hologram Concierge. The brand currently boasts 19 hotels in key travel destinations worldwide, such as Australia, France, Italy, and South Korea and across the U.S. in cities like Scottsdale, Arizona; Austin, Texas; and Berkley, California.

“There’s no denying that travellers today are seeking distinctive experiences that embody the character of their hotel’s destination, and that’s what Aiden is all about,” said Larry Cuculic, President and Chief Executive Officer. “This brand delivers on the evolving interests of today’s travellers, giving them a boutique experience from a trusted global hotel company.”

“Each Aiden hotel is a personality specially crafted to provide travellers with a one-of-a-kind experience,” said Brad LeBlanc, Senior Vice President and Chief Development Officer. Developers also recognize the traveller’s interest in Aiden – the brand is quickly becoming the boutique hotel of choice for the next generation of developers.

Through modern amenities and bold touches, Aiden reflects the flair and vibrancy of the world around us to deliver a reimagined travel experience. The brand has been a success story for BWH Hotel Group, and we see a long runway ahead for Aiden.