OMOTENASHI Selection focuses on sharing Japan’s omotenashi culture and promoting the finest products and services to an international audience. It is celebrating its 8th anniversary in 2022.In the fall of 2022, the Japanese government significantly eased Covid-19 measures and lifted border restrictions, resuming pre-Covid economic activities and reopening the country to inbound tourism.
To prepare for post-Covid domestic and global markets, many companies participated in our program in hopes of expanding their business and reaching their target audience, including foreign tourists and international residents of Japan.
OMOTENASHI Selection will continue to support these ambitious companies and bring Japan’s omotenashi products and services closer to local and international consumers.
Please note the second session of OMOTENASHI Selection 2023 will start from January 2023.
