“The conversations we’re having here focused on day-to-day workplace realities make the outcomes of this research that much more relevant, as we understand exactly what the challenges are, along with the rewards and positive outcomes of this work,” says Armstrong.
“It’s also an excellent opportunity for the MBA students I work with — who are not just passionate travellers, but are also emerging leaders themselves — to take part in a global, hands-on project that will directly impact their future teams.”
Leadership inSITEs is SITE Foundation’s latest research endeavour that features timely insights from global c-suite professionals on five key impacts incentive travel has on their businesses.
“What is most fascinating to me is seeing the level of maturity and benefits incentive travel users from across the world are experiencing,” says Sinclair.
SITE Foundation is set to publish new research at SITE Classic this week on current executive views of incentive travel, launching its Leadership inSITEs report.
Selina Sinclair, Vice President of Research & Content for SITE Foundation, says this report is one of the most impactful research projects she has been part of during her tenure with SITE Foundation. “The ways companies use incentive travel are continually evolving and driving leaders to achieve amazing results.” The group will elaborate on the Leadership inSITEs findings and explore how the 300 business professionals present at this year’s SITE Classic event can apply this research to their work.
Sinclair will be joined onstage Tuesday by a panel of incentive industry leaders. SITE Foundation leadership will present findings on the IMEX show floor and join Destination Canada, one of the project sponsors, for a deep dive into the report as part of a special on-stand presentation.
Also joining the panel is Marci Armstrong, PhD, Brierley Endowed Professor at the SMU Cox School of Business.
The full Leadership inSITEs report is available to download now at siteglobal.com/ leadership-insites.
