The research study recently released by the Global Business Travel Association (GBTA) and made possible by FCM — “The Evolution of Travel Program Technology” — explores how technology has impacted the travel manager’s role, the traveller experience, and the travel management company (TMC) business.
While one in five (21 per cent) travel managers report their program offers NDC content through their TMC/OBT, a third (34 per cent) are unaware if their TMC/OBT offers NDC content – suggesting NDC is not top of mind among many travel managers.
The rapid pace of technological innovation presents tremendous opportunities for travel managers and managed travel programs as we return to business travel. This suggests many travel managers might largely associate travel technology almost exclusively with OBTs and thus, might be unaware of other solutions that can create efficiencies and streamline travel program components. Travel Managers are widely interested in using AI to enhance reporting (87 per cent), data cleansing (82 per cent), personalization of search results (78 per cent), and auditing of expense reports (62 per cent).
Keeping updated and communicating with travellers has renewed urgency for companies and travel managers looking to their TMCs to advise on innovative ways to manage travel programs effectively while keeping travellers safe.
Almost all travel programs (96 per cent) use an online booking tool (OBT), a travel program’s most popular technology component. Fewer than half say their OBT shows carbon emissions in search results (44 per cent) or displays lower emission flights higher in search results (10 per cent), provides sustainability messaging (four per cent) or is configured to exclude less sustainable options from search results (two per cent).
It’s essential TMCs be at the forefront of technological advancements to advise travel managers and help solve corporate global travel challenges.” As companies return to travel and update their travel policies, many use this opportunity to reassess supplier relationships and technology requirements for the post-COVID environment. As business travel returns, many are questioning what changes will become permanent and how the industry will continue to evolve to navigate new headwinds, including inflation, COVID-19 infection spikes, and the threat of further travel disruptions.
Technology is the most important factor when travel managers select a TMC, ahead of costs/fees and account management quality and support.
Business travel and the travel manager’s role changed significantly during the pandemic. Three in five (59 per cent) travel managers include technology as one of the most important factors when selecting a TMC.
The study also showed that on average, nine in ten global travel managers say a consistent technology experience is of utmost importance. One-third (30 per cent) say they know “some but have more to learn,” while one in five say they know “virtually nothing” or only “a little” about NDC (20 per cent each).
But surprisingly, this research now shows that two in five travel managers cite technology as one of their top pain points, highlighting that there is still work to be done in achieving the right balance. Travel managers cite technology as the most important factor when selecting a TMC,” said Marcus Eklund, Global Managing Director, FCM. Given the fast pace of change, technology has played a vital role in ensuring the efficiency of travel programs,” said Suzanne Neufang, CEO, GBTA.
The corporate travel manager’s role changed significantly due to the pandemic, elevating the position as companies navigated unprecedented challenges. During the pandemic, digitalisation and the use of technology accelerated as travellers were driven online, experiencing contactless and touchless travel.
Travel managers’ understanding of the New Distribution Capability (NDC) is mixed, with many being largely uninitiated with the XML-based data transmission standard. These practices will likely become more common as sustainability concerns grow, OBTs design key features and travel managers learn more about them.
This survey from February 14 – March 21, 2022, by GBTA with responses from 309 travel managers based in the US, Canada, Europe, and the Asia Pacific. Seven in 10 travel managers are interested in artificial intelligence-enabled chat.
Few travel programs use their online booking tool to promote sustainability.
However, many travel managers are interested in configuring their OBT to do these things. Fewer than half say their TMC app includes a chatbot that can answer traveller questions (44 per cent) or help travellers make bookings (29 per cent). Despite the strong interest, chatbots are largely not a reality for most travel programs.
Artificial intelligence (AI) has the potential to transform how travel programs operate dramatically. However, two in five respondents (42 per cent) include technology as one of the top pain points of their primary TMC.
