Spread the love
Post Views: 21

• Hilton delves into why it matters where you stay when travelling with family.As we are coming up to the September school holidays, we’ve been busy crunching numbers and analysing data to shed some light on the most popular holiday destinations in the lead-up to the (what feels like a very much-needed) break.

According to the data, travel remains at the forefront of Australian minds. In good news for hotel partners, the length of stay remains solid, with five nights for international and four for domestic travel.

International travel to Australia:

International travellers are showing keen interest in our major cities but also best-known seaside hotspots, with the top five destinations searched by inbound markets consisting of:

  1. Sydney
  2. Melbourne
  3. Gold Coast
  4. Brisbane
  5. Cairns

So, who is looking to make the journey? A healthy mix from some expected destinations and a few further abroad. The top five inbound markets intending to come to Australia during the September school holiday period are:

  1. Germany
  2. US
  3. New Zealand
  4. Singapore
  5. UK

Where Australians are looking to spend the September holidays:

We are seeing domestic travellers wanting to escape to the warmth of Queensland climates, along with the resurgence of major cities, as the top five destinations are as follows:

  1. Gold Coast
  2. Sydney
  3. Melbourne
  4. Sunshine Coast
  5. Cairns

Australians are looking to keep their travel close to home, with the top five searched destinations by Australians looking for a holiday as follows:

  1. Gold Coast
  2. Sydney
  3. Melbourne
  4. Bali
  5. Sunshine Coast

Jamie Griego, Director, Account Management, Expedia Group, said there had been green shoots for a traveller to return to inner city escapes. Still, it was great for city-based hoteliers to see this come to fruition.

“While our regional destinations in Australia continue to shine, it’s great to see Sydney and Melbourne, which are our two largest city centres, coming back into the top five.”

“The slow but sure return from international travellers heading to Australia is also proving more optimistic with what feels like new and key markets coming through once again.”

“At a time where all historical data on guests from hoteliers has become less relevant, we’ve also been focused on ensuring that our free Expedia Group partner tools provide hoteliers with the latest insights to help them drive maximum profits and recover as quickly as possible,” he said.