Australia-based boutique ultra-luxury hotel platform Baillie Lodges has acquired a majority share in Chile’s esteemed Tierra Hotels (“Tierra”), whose intimate collection includes experiential luxury lodges in three of South America’s most extraordinary wilderness destinations.
“This partnership is a natural fit for our companies and teams, and we look forward to sharing these wonderful new properties and experiences with our guests,” said Baillie Lodges Executive Chairman Michael Moret-Lalli.
The Baillie Lodges and Tierra collections provide access to incredible natural attractions in extraordinary locations, paired with culturally rich experiences and intimate lodges that cater to a small number of guests and place architectural and interior design at the forefront. “Both brands share a vision for delivering exceptional, immersive experiences, and I am thrilled for our teams to join forces and continue exploring new frontiers in hospitality and leisure as the world gets back to traveling.”
The acquisition builds on Baillie Lodges’ existing portfolio of properties in Australia, New Zealand and Canada, further solidifying the company as a leading global experiential luxury lodging brand.
Adventures abound for guests at Tierra’s trio of luxury lodges: Tierra Patagonia sits alongside craggy mountains and the glistening glacial Lake Sarmiento in Torres del Paine National Park, Tierra Atacama is set high in the northern desert of Chile, and Tierra Chiloé overlooks verdant pastures and dramatic coastline on Chiloé Island. “We both take a personal approach to hospitality, customizing unique and enriching experiences for guests looking to explore the world in a meaningful, sustainable way.” The properties are committed to the sustainability of the natural environment and surrounding communities in which they operate, offering guests an authentic encounter with nature.
The new partnership officially commenced on August 27, following a long history of collaboration between the Baillie Lodges team and Tierra Hotels founder Miguel Purcell.
“We are delighted to work with the Baillie Lodges team,” said Mr Purcell. The Purcell family – which has developed and successfully operated Tierra Hotels since 2008 – will retain an ownership stake in the portfolio. The three properties will keep the highly regarded Tierra Hotels branding.
Baillie Lodges intends to meaningfully invest in the Tierra properties to ensure they maintain their unique market position as pre-eminent boutique hotels in Chile.
Written by: Matthew Thomas
